Marketing Technology & Analytics Consultant

Ibm's Watson; Illinois; On-site; USD 120,000 - 180,000; Full time

Job summary

IBM Watson in Illinois is seeking a Marketing Technology & Analytics Consultant to turn data into actionable ROI. You will partner with media, strategy and creative teams to audit marketing ecosystems, architect measurement solutions, and unify data into actionable dashboards.

The role blends analytics, marketing tech, BI, and consulting, with responsibilities for client workshops, data integration, and executive dashboards that enhance decision-making and campaign optimization.

Qualifications

• Minimum 5+ years in analytics, BI, martech, or digital marketing analytics.
• Experience working directly with clients in agency/consulting environments.
• Strong analytical thinking, problem-solving, and communication skills.
• Ability to manage multiple client engagements and technical projects.

Responsibilities

• Serve as a trusted advisor for analytics, marketing measurement, and business intelligence.
• Lead client discovery workshops to understand goals, metrics, and environments.
• Audit marketing technology stacks and reporting infrastructure.
• Develop implementation roadmaps and present strategic recommendations to stakeholders.
• Design and build dashboards and client-facing applications in DOMO.

Skills

Analytics

Client-facing

Project management

Communication

Education

Bachelor's degree in related field

Tools

DOMO

GA4

Google Tag Manager

Power BI

Job description

Career / Marketing Technology & Analytics Consultant

Description—

Are you an analytics aficionado? Can you turn data into ROI, PDQ? Is MarTech Stack Management stacked forever in your favor? Then maybe you’re the technically-minded, client-focused Marketing Technology & Analytics Consultant we need. Our ideal candidate will report to the Director of Strategy & Insights, and partner closely with our media, strategy and creative teams to analyze brand, marketing and business performance. All while helping clients transform fragmented data into actionable intelligence. Whew!But wait—there’s more! This role combines analytics, marketing technology, business intelligence, and consulting. Working directly with clients to audit marketing technology ecosystems and architect measurement solutions. Unifying data into DOMO. And, building executive dashboards and client-facing applications that help organizations make better decisions, faster. If this sounds like you? Then, hey: get ahold of us.

Description—

Are you an analytics aficionado? Can you turn data into ROI, PDQ? Is MarTech Stack Management stacked forever in your favor? Then maybe you’re the technically-minded, client-focused Marketing Technology & Analytics Consultant we need. Our ideal candidate will report to the Director of Strategy & Insights, and partner closely with our media, strategy and creative teams to analyze brand, marketing and business performance. All while helping clients transform fragmented data into actionable intelligence. Whew!But wait—there’s more! This role combines analytics, marketing technology, business intelligence, and consulting. Working directly with clients to audit marketing technology ecosystems and architect measurement solutions. Unifying data into DOMO. And, building executive dashboards and client-facing applications that help organizations make better decisions, faster. If this sounds like you? Then, hey: get ahold of us.

Responsibilities

• Serve as a trusted advisor for analytics, marketing measurement, and business intelligence.
• Lead client discovery workshops to understand business goals, marketing objectives, reporting needs, and technical environments.
• Audit client marketing technology stacks, websites, analytics implementations, CRM integrations, and reporting infrastructure.
• Evaluate tracking, attribution, data quality, and measurement maturity, recommending improvements based on industry best practices.
• Develop implementation roadmaps and present strategic recommendations to client stakeholders.
• Design and build executive dashboards and client-facing applications in DOMO.
• Unify marketing, CRM, website, media, sales, and operational data into centralized reporting environments.
• Analyze brand, marketing, campaign, and business performance to identify trends, opportunities, and actionable insights.
• Partner with media, strategy, and creative teams to measure campaign effectiveness and optimize marketing investments.
• Translate complex datasets into compelling stories and recommendations that drive business decisions.
• Implement and maintain Google Tag Manager, Google Analytics 4, marketing pixels, conversion tracking, and event measurement.
• Design and manage data layers, events, triggers, variables, and UTM governance.
• Configure lead attribution and campaign measurement across paid media platforms.
• Partner with developers to implement tracking, forms, and integrations that capture valuable customer and business data.
• Validate tracking implementations and troubleshoot data quality issues across marketing platforms.

Qualifications

• 5+ years of experience in analytics, business intelligence, marketing technology, or digital marketing analytics.
• Experience working directly with clients in an agency or consulting environment.
• Strong analytical thinking, problem-solving, communication, and project management skills.
• Ability to manage multiple client engagements and technical implementation projects simultaneously.
• Comfortable presenting technical concepts and strategic recommendations to executive audiences.
• Business Intelligence: DOMO preferred; Power BI, Tableau, or Looker.
• Analytics: Google Analytics 4 (GA4).
• Advertising Platforms: Google Ads, Meta Ads Manager, Viant, or other DSPs including DV360, The Trade Desk, or StackAdapt.
• Marketing Measurement: Pixels, Conversion APIs (CAPI), data layers, event tracking, and UTM strategy/governance.
• CRM & Data Platforms: HubSpot, Salesforce, or similar platforms.

Accountability

• Become a trusted analytics and business intelligence partner to both clients and internal teams.
• Build scalable measurement frameworks that improve data quality and marketing attribution.
• Deliver executive dashboards and client-facing applications that become the single source of truth for business performance.
• Help clients connect fragmented data into meaningful insights that improve marketing effectiveness and business outcomes.
• Enable clients to make better, faster decisions through accurate measurement, actionable analytics, and modern business intelligence.