Manager, Marketing Analytics

Mile Marker; New York (NY); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Mile Marker, an omni-channel media agency built for growth marketers, is seeking a Manager, Marketing Analytics to lead daily analytics workstreams across clients and projects in a hybrid NYC/SF environment.

This role balances hands-on MMM and forecasting with people leadership, guiding Analysts to deliver accurate insights, ensuring data quality, and translating findings into actionable client narratives that drive measurable business outcomes.

Qualifications

• 5–8 years of analytics or media experience in an agency.
• Experience leading Analysts and managing client-facing analytics.
• Strong knowledge of MMM and forecasting methodologies.
• Proficiency with Looker, Tableau and digital analytics tools.

Responsibilities

• Manage analytics deliverables across assigned clients, ensuring outputs are timely, accurate, and actionable.
• Lead the Forecasting process, ensuring projections are aligned with client budget cycles.
• Ensure consistency across data pipelines, taxonomy, and naming conventions.
• Serve as day-to-day analytics lead for assigned accounts, translating insights into optimization strategies.
• Independently execute and validate MMM and Incrementality studies, interpreting model outputs for recommendations.
• Supervise Analysts and Senior Analysts, providing structured feedback and coaching.
• Present analytical insights to clients and collaborate with Strategy, Media, and Client Solutions teams.

Skills

MMM & Forecasting

Leadership

Data visualization

Client communication

Tools

Looker

Tableau

Looker Studio

GA4

GTM

DV360

Meta

YouTube

Job description

We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker’s client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry’s, among others.

We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.

For more information, go to www.milemarkeragency.com.

Overview:

Mile Marker, an omni-channel media agency built for the ambitions of growth marketers, is seeking a Manager, Marketing Analytics to lead the daily delivery of analytics workstreams across clients and projects.

This role bridges execution and leadership - guiding Analysts and Senior Analysts to deliver high-quality, actionable insights while ensuring data accuracy, consistency, and business impact. The Supervisor plays a key role in shaping measurement approaches, maintaining operational excellence, and translating analytical findings into meaningful recommendations for our clients.

The ideal candidate combines hands-on analytics expertise with emerging management skills. You understand performance marketing and analytics at a deep level, can communicate findings clearly to clients, and take ownership of guiding both process and people toward continuous improvement.

About the role

We’re looking for a motivated analytics professional who can manage client delivery, mentor junior analysts, and drive analytical rigor across reporting and measurement frameworks.

As a Manager, you’ll balance executional work with day-to-day managerial responsibilities - leading data analysis, designing measurement frameworks, and ensuring QA discipline across multiple accounts. You’ll act as a trusted analytical partner to internal stakeholders, helping transform complex performance data into actionable client stories.

This is a pivotal role developing your supervisory and people-management skills, preparing you to advance into Associate Director or Director responsibilities as you continue to build technical mastery and managerial confidence.

Key Responsibilities

• Manage analytics deliverables across assigned clients, ensuring outputs are timely, accurate, and actionable.
• Lead the Forecasting process, ensuring projections are accurate, statistically sound, and aligned with client budget cycles.
• Ensure consistency across data pipelines, taxonomy, and naming conventions.
• Serve as day-to-day analytics lead for assigned accounts, helping translate insights into optimization strategies.

Measurement Strategy & Insights

• Independently execute and validate MMM and Incrementality studies, interpreting model outputs to provide optimization recommendations.
• Identify patterns, anomalies, and opportunities within campaign performance data.
• Collaborate with cross-functional teams to align analytics insights with targeting and media strategies.
• Supervise Analysts and Senior Analysts, reviewing their work for accuracy, clarity, and analytical depth.
• Provide structured feedback, encourage problem-solving, and support their technical development.
• Promote accountability, curiosity, and collaboration within the analytics function.
• Present analytical insights to clients, helping frame data within a business context.
• Partner with Client Solutions, Strategy, and Media teams to ensure analytics outputs drive strategic decisions.
• Contribute to proposals and new business conversations by highlighting analytics value.

Operational Excellence

• Maintain governance over QA, process documentation, and data hygiene.
• Recommend and implement improvements to analytics workflow efficiency.
• Contribute to internal initiatives that strengthen the agency’s analytics infrastructure.

Desired Skills & Qualifications

• 5-8 years of analytics or media experience, ideally within an agency environment.

Technical Requirements

• Proven ability to independently execute and validate Marketing Mix Models (MMM) and Forecasting workflows. Experience interpreting model outputs to drive budget allocation decisions.
• Proficiency in visualization tools (Looker, Tableau, Looker Studio) and hands-on experience with GA4, GTM, DV360, Meta, and YouTube.
• Ability to lead analysis connecting media performance to business KPIs, including ROI, ROAS, and CPA.

Client / Presentation Requirements

• Regularly presents insights and recommendations directly to clients.
• Builds trust through clarity, responsiveness, and analytical credibility.

Management Requirements

• Manages direct reports and leads cross-functional workflows.
• Coaches Analysts and Senior Analysts to grow technical and professional skills.
• Balances people development with project delivery and client satisfaction.

Professional Development

• Demonstrates a growth mindset with an emphasis on mentorship, communication, and composure under pressure.
• Strengthens client communication and leadership through consistent collaboration.

Business Acumen

• Translates optimization strategies into measurable business outcomes.
• Connects performance metrics to client objectives and market dynamics.

Specific Skills

• MMM and Forecasting execution, learning agenda design, dashboard leadership, and structuring end-to-end client presentations.
• Measurement planning, learning agenda design, dashboard leadership, QA governance, and storytelling through data.
• High attention to detail, proactive mindset, and collaborative leadership style.