Marketing Technologist

Highmark Health; Pennsylvania; Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a Marketing & Experience leader to drive the MarTech strategy and AI integration across the department. You will optimize processes, manage budgets, and partner with IT and product teams to deliver roadmaps and platform integrations.

In this role you will develop training, oversee cross-functional governance, and ensure marketing technology supports current and future campaigns while advancing an inclusive, data-driven culture.

Qualifications

• 5 years of professional experience in the MarTech domain including, but not limited to CRM, CDP, MMP, Analytics, and model-driven targeting
• 5 years of experience in business & operational process optimization within a marketing context
• 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity of ETL processes and tools
• 5 years of professional experience integrating MarTech solutions(e.g., CRM, ERP, CDP, etc.) and middleware platforms (e.g., Mulesoft, Apache, etc.)
• 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them.

Responsibilities

• Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs, and integrates seamlessly with other corporate technologies.
• Oversee the development and implementation of marketing operational strategies and plans. Support budgeting, forecasting, and resource allocation processes for the marketing department, ensuring optimal utilization of funds and technology.
• Develop training and change management programs and services for marketing and experience team members to maximize adoption and ongoing usage of selected MarTech tools and process.
• Act as an important listening engine and feedback loop for barriers preventing adoption and usage, which can be unpacked, road mapped and addressed for iterative improvement.

Skills

MarTech

AI in Marketing

CRM

CDP

Analytics

Data architecture

ETL

Mulesoft

Budget management

Cross-functional collaboration

Education

Bachelor's degree in marketing, business administration, technology management, or related field

Masters degree (preferred)

Tools

CRM

ERP

CDP

Mulesoft

Apache

Job description

Company : Highmark Health

JOB SUMMARY

This role within the marketing & experience department will be at the forefront of blending technology, process, and people to scale our marketing efforts and foster a collaborative and inclusive culture. With a strong emphasis on technology, particularly the widespread adoption and integration of AI, the role demands a high-energy and highly accountable individual who can advance our marketing technology (MarTech) stack in collaboration with other key stakeholder departments. This role will report directly to the Director of MarTech and Operations and lead day-to-day optimization, automation and outsourcing of operational processes across the department. This role will be responsible for managing our MarTech ecosystem, including management and delivery of agreed upon road maps and platform integrations to meet current and future needs. The incumbent will play a key role with IT product managers and product owners planning in facilitating budget and resource requests and follow through.

ESSENTIAL RESPONSIBILITIES

Technology: Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs, and integrates seamlessly with other corporate technologies.

Process: Oversee the development and implementation of marketing operational strategies and plans. Support budgeting, forecasting, and resource allocation processes for the marketing department, ensuring optimal utilization of funds and technology. Active participation in department and company-wide engagement and working norms meetings with an eye toward constant improvement and efficiency efforts leveraging marketing technology and process solutions.

People: Develop training and change management programs and services for marketing and experience team members to maximize adoption and ongoing usage of selected MarTech tools and process. Act as an important listening engine and feedback loop for barriers preventing adoption and usage, which can be unpacked, road mapped and addressed for iterative improvement.

Enterprise Alignment: Actively participate in cross-functional teams, representing marketing in broader corporate prioritization, operations, and technology discussions. Other duties as assigned or requested.

EXPERIENCE REQUIRED

• 5 years of professional experience in the MarTech domain including, but not limited to CRM, CDP, MMP, Analytics, and model-driven targeting
• 5 years of experience in business & operational process optimization within a marketing context
• 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity of ETL processes and tools.
• 5 years of professional experience integrating MarTech solutions(e.g., CRM, ERP, CDP, etc.) and middleware platforms (e.g., Mulesoft, Apache, etc.)
• 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them.

PREFERRED

• 1 year of proven experience in using technology and AI in a marketing context

SKILLS

• Exceptional verbal, written, and interpersonal communication skills, with a focus on influence and emotional intelligence.
• Strong technical acumen, especially in marketing operations technology, customer relationship management solutions, digital marketing, and AI applications.
• Excellent strategic thinking, problem-solving, and analytical skils with a data-driven approach to work
• Ability to collaborate and work cross-functionally
• Proficiency in project planning, goal-setting, budget management, and performance metrics.
• Ability to drive continuous improvement and innovation within the department.
• Ability to represent marketing interests in wider corporate strategy and planning discussions.
• Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.
• Ability to effectively drive change management and communicate product capabilities and benefits with internal business partners.

EDUCATION

• Required Bachelors degree in marketing, business administration, technology management, or related field OR Relevant experience and/or education as determined by the company in lieu of bachelor's degree
• Preferred Masters degree in marketing, business administration, technology management, or related field

LICENSES OR CERTIFICATIONS

• Required None
• Preferred Technology management certification, Human centered-design and design thinking certifications, Project management certification

LANGUAGE (Other than English)

None

TRAVEL REQUIREMENT

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

• Position Type Office- or Remote-based
• Teaches / trains others
• Occasionally Travel from the office to various work sites or from site-to-site
• Rarely Works primarily out-of-the office selling products/services (sales employees)
• Occasionally Physical work site required
• Occasionally Lifting: up to 10 pounds
• Occasionally Lifting: 10 to 25 pounds
• Occasionally Lifting: 25 to 50 pounds
• Rarely

DISCLAIMER

The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

COMPLIANCE REQUIREMENT

This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies. As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

PAY RANGE

Minimum: $86,400.00

Maximum: $138,600.00

Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

DISCRIMINATION POLICY

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

CALIFORNIA CONSUMER PRIVACY ACT

Employees, Contractors, and Applicants Notice.

COMPANY BACKGROUND

Highmark Health is a national, blended health organization that includes one of America’s largest Blue Cross Blue Shield insurers and a growing regional hospital and physician network. Based in Pittsburgh, Pa., Highmark Health’s 35,000 employees serve millions of customers nationwide through the nonprofit organization’s affiliated businesses, which include Highmark Inc., Allegheny Health Network, HM Insurance Group, United Concordia Dental, HM Health Solutions and HM Home & Community Services. Highmark Health’s businesses proudly serve a broad spectrum of health-related needs including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative, technology solutions.