Marketing Technical Project Manager

Inclusively Remote; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Finyard is seeking a Marketing Technical Project Manager to lead cross-functional marketing initiatives, collaborating with Product, Analytics, and Performance Marketing teams to deliver technical solutions that drive growth.

You will translate business needs into clear technical requirements, manage end-to-end delivery, monitor progress, and optimize analytics integrations, attribution, and testing to ensure marketing goals are met.

Qualifications

• Proven experience in technical project management within marketing technology or digital marketing.
• Strong knowledge of digital analytics and attribution (GA4, Amplitude, AppsFlyer).
• Ability to translate business needs into technical requirements and communicate with technical and business stakeholders.
• Experience coordinating cross-functional teams (Product, Analytics, Performance Marketing).

Responsibilities

• Lead end-to-end delivery of key marketing projects from requirements to launch.
• Make independent day-to-day decisions within scope; prepare options for leadership.
• Provide regular status reports and maintain project docs.
• Collaborate with Product, Analytics, and Performance Marketing to align tech with marketing goals.
• Coordinate tracking, analytics integrations, and platform integrations.
• Translate marketing requirements into clear technical specs and manage dependencies.
• Identify data quality issues and opportunities to improve marketing processes.

Skills

Technical PM

Marketing tech

Data analytics

Cross-functional teams

Tools

GA4

Amplitude

AppsFlyer

Job description

At Finyard, we’re a global team of engineers, data scientists, marketeers, and financial experts, passionate about technology and innovation. We’re all about bringing revolutionary software services to people all around the world, and have been since 2018.

Our mission is to innovate by launching modern software solutions in the FinTech space, giving users around the world simpler and quicker ways to transact and manage their investments. We are committed to ensuring every product we release is in service of our users, so that as we grow, so do they.

We are looking for a Marketing Technical Project Manager to lead key marketing projects in close collaboration with Product and Analytics teams.

The role requires a strong understanding of marketing technologies, analytics, and acquisition channels, with the ability to translate business needs into technical requirements and drive projects through implementation.

What You’ll Do

• Lead end-to-end delivery of key marketing projects, from requirements gathering and prioritization to implementation, testing, and launch.
• Make day-to-day project decisions independently within the agreed scope or drives decision-making with leadership: prepare options and recommendations so stakeholders can make decisions quickly
• Provide regular, concise status reporting (progress, risks, blockers, decisions needed) and maintain project documentation.
• Work closely with Product, Analytics, and Performance Marketing teams to align technical solutions with marketing objectives.
• Coordinate marketing infrastructure projects, including tracking, attribution, analytics integrations, and marketing platform integrations.
• Translate marketing requirements into clear technical specifications, manage dependencies, and ensure timely delivery.
• Identify technical limitations, data quality issues, and opportunities to improve marketing processes and infrastructure.
• Coordinate testing and validation of implemented solutions to ensure they meet business requirements.

What We’re Looking For

• Proven experience in technical project management, preferably in marketing technology, digital marketing, or product-related projects.
• Solid understanding of digital analytics and attribution, including Google Analytics (GA4), Amplitude, AppsFlyer, etc
• Strong knowledge of digital marketing channels, acquisition funnels, conversion tracking, and campaign measurement.
• Experience working with cross-functional teams, particularly Product, Analytics, and Performance Marketing.
• Ability to understand technical concepts, define requirements, and communicate effectively with both technical and business stakeholders.
• Strong organizational skills, ownership mindset, and ability to manage multiple projects simultaneously.

Nice to Have

• Hands-on experience in performance marketing, user acquisition, or traffic management – a significant advantage.
• Experience in FinTech, e-commerce, banking, or other data-driven digital businesses.
• Familiarity with mobile attribution, MMPs, SDK integrations, APIs, and server-side tracking.
• Experience with marketing automation, CRM integrations, or conversion optimization projects.
• Experience with project management tools and practices (e.g., Jira, Confluence, Miro, roadmaps).