Marketing Tech Project Lead - FinTech Growth

Inclusively Remote; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Finyard is seeking a Marketing Technical Project Manager to lead cross-functional marketing initiatives, collaborating with Product, Analytics, and Performance Marketing teams to deliver technical solutions that drive growth.

You will translate business needs into clear technical requirements, manage end-to-end delivery, monitor progress, and optimize analytics integrations, attribution, and testing to ensure marketing goals are met.

Qualifications

• Proven experience in technical project management within marketing technology or digital marketing.
• Strong knowledge of digital analytics and attribution (GA4, Amplitude, AppsFlyer).
• Ability to translate business needs into technical requirements and communicate with technical and business stakeholders.
• Experience coordinating cross-functional teams (Product, Analytics, Performance Marketing).

Responsibilities

• Lead end-to-end delivery of key marketing projects from requirements to launch.
• Make independent day-to-day decisions within scope; prepare options for leadership.
• Provide regular status reports and maintain project docs.
• Collaborate with Product, Analytics, and Performance Marketing to align tech with marketing goals.
• Coordinate tracking, analytics integrations, and platform integrations.
• Translate marketing requirements into clear technical specs and manage dependencies.
• Identify data quality issues and opportunities to improve marketing processes.

Skills

Technical PM

Marketing tech

Data analytics

Cross-functional teams

Tools

GA4

Amplitude

AppsFlyer

Job description

Finyard is seeking a Marketing Technical Project Manager to lead cross-functional marketing initiatives, collaborating with Product, Analytics, and Performance Marketing teams to deliver technical solutions that drive growth.

You will translate business needs into clear technical requirements, manage end-to-end delivery, monitor progress, and optimize analytics integrations, attribution, and testing to ensure marketing goals are met.