Marketing Tech Product Lead — Data, Platforms & Personalization

Neighborly®; Irving (TX); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Annual bonus

Paid time off

Wellness programs

Recess breaks

Job summary

Neighborly is seeking a Senior Product Manager for Marketing Data & Technology to drive strategy and execution across vendor evaluations, platform implementations, and data integrations that power personalized customer engagement and compliant marketing programs.

You will own the Braze platform, drive data-driven decisions with Analytics, and partner with Legal to ensure regulatory compliance while guiding data integrations and vendor partnerships.

Qualifications

• 6+ years of experience in product management, marketing technology, or marketing operations, with at least 3 years owning a martech or customer data platform.
• Hands-on experience with a modern engagement platform (Braze, Iterable, Salesforce Marketing Cloud, Klaviyo, or similar), including segmentation, canvas or journey design, and API-based data ingestion.
• Demonstrated experience running vendor evaluations and implementations end to end, from requirements through contract through production.
• Working fluency with SQL and with data warehouse concepts sufficient to validate what a vendor or engineer tells you.
• Practical knowledge of email and SMS compliance including opt-in mechanics, deliverability.

Responsibilities

• Own the strategy, roadmap, and performance of the Braze marketing platform, including audience management, deliverability, identity resolution, and platform integrations.
• Lead the evaluation, selection, implementation, and ongoing management of marketing technology and data vendors to ensure solutions deliver measurable business value.
• Manage email and SMS consent programs, preference management, and regulatory compliance in partnership with Legal and Compliance teams.
• Define business requirements and oversee third-party data integrations, partnering with Data Engineering to ensure data quality, scalability, and platform performance.
• Partner with Analytics to develop testing strategies, measure campaign effectiveness, and support data-driven marketing decisions.

Skills

Vendor evaluations

Martech

Product management

Marketing operations

Cross-functional collaboration

SQL

Education

Bachelor’s degree in Marketing or related field

Tools

Braze

Iterable

Salesforce Marketing Cloud

Klaviyo

Job description

Neighborly is seeking a Senior Product Manager for Marketing Data & Technology to drive strategy and execution across vendor evaluations, platform implementations, and data integrations that power personalized customer engagement and compliant marketing programs.

You will own the Braze platform, drive data-driven decisions with Analytics, and partner with Legal to ensure regulatory compliance while guiding data integrations and vendor partnerships.