Marketing Tech Intern: CRM, Automation & Data

New Grad; Southfield (MI); On-site; USD 22,000 - 30,000; Part time

Job summary

Plante Moran is seeking a Marketing Technology Internship in Michigan. You will assist with managing the marketing tech stack, CRM, and automation platforms, while helping ensure data integrity across marketing and client data.

You will gain exposure to CRM, marketing automation, Microsoft technologies, AI tools, and digital campaign support. The program emphasizes learning, collaboration, and practical, hands-on experience in a fast-paced firm.

Qualifications

• Pursuing a bachelor's degree in Marketing, Marketing Technology, Marketing Operations, Communications, Business, Information Systems, or a related field.
• Minimum GPA 3.0.
• Demonstrated interest in marketing technology, CRM platforms, AI, digital marketing, or marketing operations.
• Exposure to CRM, marketing automation, Microsoft technologies, AI tools, or related business systems preferred.
• Strong interest in how technology supports marketing strategy, client engagement, and business development.
• Strong attention to detail and commitment to data accuracy.
• Ability to troubleshoot issues, think critically, and solve problems in a fast-paced environment.
• Strong interpersonal skills to work across teams and support end users.
• Program designed for students returning to school; applicants pursuing degree during internship encouraged for entry-level opportunities.

Responsibilities

• Assist in the management and maintenance of the firm's marketing technology stack (CRM, marketing automation, and platforms).
• Support data management to ensure accuracy, consistency, and integrity of firmwide marketing and client data.
• Assist with technology rollouts, system enhancements, testing, and adoption of new marketing capabilities.
• Serve as a first point of contact for marketing technology questions; troubleshoot with system administrators to resolve issues.
• Support administration of marketing tools, including user adoption, documentation, training, and communication of new features.
• Assist in building, testing, and deploying digital marketing campaigns through CRM and marketing automation platforms.
• Support lead management and qualification processes while promoting data quality and marketing ops best practices.

Skills

CRM platforms

Marketing technology

AI tools

Digital marketing

Marketing operations

Attention to detail

Troubleshooting

Interpersonal skills

Education

Pursuing Bachelor's degree in Marketing / Marketing Tech / Marketing Operations

Tools

CRM

Marketing automation

Microsoft technologies

AI tools

Job description

Plante Moran is seeking a Marketing Technology Internship in Michigan. You will assist with managing the marketing tech stack, CRM, and automation platforms, while helping ensure data integrity across marketing and client data.

You will gain exposure to CRM, marketing automation, Microsoft technologies, AI tools, and digital campaign support. The program emphasizes learning, collaboration, and practical, hands-on experience in a fast-paced firm.