Marketing Tech & Enablement Lead (AI & Automation)

DraftKings; Boston (MA); On-site; USD 75,000 - 94,000; Full time

Job summary

DraftKings in Boston seeks a Senior Associate, Marketing Technology & Enablement to transform how marketing assets are developed, managed, and delivered at scale. You’ll implement workflows, automation, and technology to speed production, improve consistency, and reduce manual effort across creative and growth teams.

You’ll work with AI tools to automate processes while maintaining data security and quality. This role requires strong organizational skills and collaboration across multiple teams.

Qualifications

• 2+ years in marketing technology, creative automation, digital production, or related field.
• Experience managing creative production workflows including intake, versioning, approvals, QA, and delivery.
• Familiarity with creative/workflow platforms (Airtable, Figma, Wrike, Asana, Jira, or DAM systems).
• Experience applying AI and automation to streamline manual processes with data security awareness.

Responsibilities

• Support and optimize creative production workflows from request to delivery and reporting.
• Configure and maintain creative technology platforms to improve efficiency.
• Build reusable templates, automated workflows, AI prompts, and process docs for recurring tasks.
• Leverage AI tools to accelerate workflow improvements while ensuring accuracy and data security.
• Identify bottlenecks and quality risks; propose practical improvements based on data and feedback.
• Test and roll out new creative technologies and automation capabilities; document requirements and impact.
• Collaborate with Creative, Brand, Growth Marketing, Analytics, Legal, and tech teams to improve handoffs.

Skills

Marketing tech experience

Creative automation

Digital production

Creative operations

AI tools experience

Workflow optimization

Project coordination

Cross-team collaboration

Familiar with Airtable

Familiar with Figma

Familiar with Wrike

Familiar with Asana

Familiar with Jira

APIs / Low-code tools

Tools

Airtable

Figma

Wrike

Asana

Jira

Job description

DraftKings in Boston seeks a Senior Associate, Marketing Technology & Enablement to transform how marketing assets are developed, managed, and delivered at scale. You’ll implement workflows, automation, and technology to speed production, improve consistency, and reduce manual effort across creative and growth teams.

You’ll work with AI tools to automate processes while maintaining data security and quality. This role requires strong organizational skills and collaboration across multiple teams.