Marketing Tech Data Analyst - BI & Systems Expert

Tata Consultancy Services Limited; Raleigh (NC); On-site; USD 90,000 - 100,000; Full time

Job summary

Tata Consultancy Services Limited in Raleigh, NC is seeking a BSA Analyst with Marketing experience. You will act as a Systems and Data Analyst with 8+ years in Banking, Finance, and IoT domains, translating stakeholder needs into functional specs and designing scalable marketing data solutions.

You will lead data integration across Marketo, CRM, and analytics platforms, build dashboards in Power BI and Tableau, and drive data quality, testing, and user enablement in an Agile environment.

Qualifications

• 8+ years as Systems/Data Analyst with focus on marketing tech.
• Experience translating stakeholder needs into functional specifications.
• Experience in data validation and data quality across large datasets.
• Proficient in BI/reporting and dashboarding with Tableau/Power BI.
• Knowledge of marketing platforms like Marketo and CRM integrations.

Responsibilities

• Lead data integration projects across marketing and data platforms.
• Design and implement data models and backend system designs.
• Develop and validate automated data quality checks.
• Create dashboards and reports to support decision-making.
• Coordinate testing and user training during system deployments.

Skills

Marketing analytics

SQL

Power BI

Tableau

Data modeling

Python

Agile/Scrum

Data integration

Tools

Marketo

BlueConic CDP

Splash

CRM

Oracle

SQL Server

PostgreSQL

EDW

Job description

Tata Consultancy Services Limited in Raleigh, NC is seeking a BSA Analyst with Marketing experience. You will act as a Systems and Data Analyst with 8+ years in Banking, Finance, and IoT domains, translating stakeholder needs into functional specs and designing scalable marketing data solutions.

You will lead data integration across Marketo, CRM, and analytics platforms, build dashboards in Power BI and Tableau, and drive data quality, testing, and user enablement in an Agile environment.