Marketing Tech & Automation Lead

Zillow

United States

Remote

USD 120,000 - 180,000

Full time

7 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Equity awards

Telework eligible

Competitive base salary and benefits

Job summary

Zillow Group is seeking an experienced Marketing Technologist to build and run the marketing tech stack, collaborating with marketing, product, engineering and vendor teams to drive velocity and impact. You will own landing pages, tag management, AI-powered automations, data analysis in Amplitude/FullStory/Databricks, and turn insights into dashboards for leadership.

The role supports a telework setup with equity awards, and offers a fast-paced, ambiguous environment with opportunities to shape

Qualifications

Bachelor's degree in a related field, or equivalent experience.
5+ years in marketing technology, technical program management or a similar role.
Hands‑on experience building landing pages, implementing tags in Google Tag Manager and building audiences in a customer data platform.
Experience with an enterprise CMS or WordPress.
Hands‑on experience with AI tools (e.g. Claude, ChatGPT or Cursor) and automation platforms (e.g. Zapier).
Experience building and analyzing web experiments (e.g. Optimizely).
Working knowledge of web analytics tools (Amplitude, Fullstory or Databricks), including using AI to query and analyze data.
Comfortable building data visualizations or dashboards and presenting findings to non‑technical partners.
Experience managing cross‑team work with Jira and agile methods, especially Scrum.
Strong written and verbal communication with business and engineering partners, including executives.

Responsibilities

In this role you will build and launch landing pages and site features in the CMS, implement and QA tags and events in Google Tag Manager, and build audiences that sync through a customer data platform (CDP).
Design and build AI-powered automations and workflows that remove manual work from intake, QA, reporting and publishing.
Analyze data in Amplitude, Fullstory or Databricks to find friction, opportunities and wins, then turn it into dashboards and visualizations and present the story to partners and leaders.
Launch and analyze web experiments in Optimizely, from hypothesis and build through readout and recommendation.
Spot gaps in process and tooling, then streamline them: simplify handoffs, retire steps that add no value, and document what remains.
Own the day‑to‑day health of the web marketing stack: configurations, integrations, data quality and release hygiene.
Onboard new platforms end to end, including requirements, implementation, integration, testing, data and security compliance review, and training for marketing users.
Manage work across marketing, product, engineering and vendor partners: set timelines, track dependencies in Jira, and keep sprint and release plans aligned.
Report status, risks and tradeoffs to leadership and the business, with clear course‑correction plans when plans change.