Head of Marketing AI & Automation Platform

ZINC Zillow, Inc.; United States; Remote; USD 212,000 - 260,000; Full time

Benefits offered by this job

Equity awards

Job summary

Zillow Group is seeking a Director of Marketing AI & Automation to lead a new, multidisciplinary team. You will own the AI roadmap, ensure smooth path from idea to production, and govern AI use across Marketing.

The role includes building a scalable agent orchestration platform, driving adoption, and reporting impact to leadership. This remotely-based leadership role requires deep experience in marketing technology, AI, and governance, with a track record of delivering measurable business value.

Qualifications

• 10+ years in marketing technology, growth engineering, applied AI, or technical product.
• Proven track record moving AI use cases from proof of concept to scaled operation.
• Strong understanding of marketing workflows and how AI can help.
• Deep technical credibility with engineers on integration and orchestration.
• Familiarity with a modern composable stack (CDP, reverse ETL, cloud data platform, enterprise LLM tooling).
• Enablement mindset with center-led function experience.
• Governance experience with brand, legal and privacy risk in AI systems.
• Ability to influence without formal authority across roadmaps.
• Bachelor’s degree required; MBA/CS/Engineering/Analytics a plus.

Responsibilities

• Own the Marketing AI roadmap and prioritize the use-case portfolio.
• Run the path from idea to production with stage-gate intake model.
• Stand up the agent and orchestration platform and ensure reusable components.
• Own AI governance for Marketing with Legal and Brand alignment.
• Drive adoption across the organization through AI liaisons.
• Build and lead a net-new team and integrate redeployed talent.
• Report value to leadership with capacity, speed to market, and impact.

Skills

Marketing technology

Applied AI

Technical product

Leadership

Cross-functional collaboration

Governance

Vendor evaluation

Influence without authority

Education

Bachelor's degree

MBA

Computer Science

Engineering

Analytics

Tools

CDP

Reverse ETL

Cloud data platform

Enterprise LLM tooling

Job description

Zillow Group is seeking a Director of Marketing AI & Automation to lead a new, multidisciplinary team. You will own the AI roadmap, ensure smooth path from idea to production, and govern AI use across Marketing.

The role includes building a scalable agent orchestration platform, driving adoption, and reporting impact to leadership. This remotely-based leadership role requires deep experience in marketing technology, AI, and governance, with a track record of delivering measurable business value.