Marketing Support Specialist

PeakMade Real Estate; Atlanta (GA); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Parental leave up to 12 weeks

PTO 15 days

401(k) Match

Wellness program

Leadership training

Rewards and recognition

Job summary

PeakMade Real Estate, Atlanta-based, is seeking a Marketing Support Specialist to activate brands and drive lead generation for lease-ups. The role provides hands-on sales and marketing support, focusing on brand awareness, lead capture, nurture, and conversion.

You will thrive on new challenges, building relationships to maximize execution impact and performance. The position requires social media management, marketing coordination, and strong communication while leveraging Entrata, Canva, and

Qualifications

• Marketing or related degree required or equivalent professional qualification.
• Direct experience leading sales/marketing strategy for a property (Leasing Manager and above).
• Experience managing social media channels for real estate or property brands.

Responsibilities

• Execute and lead the property's marketing plan to drive lead generation and lease-ups.
• Coordinate marketing campaigns, events, and outbound marketing for onboarding to Peak platform.
• Support sales and marketing tasks and ensure timely completion per Transition Checklist.
• Drive resident retention with renewal strategies and enhance brand reputation online.
• Nurture leads, conduct in-person and virtual tours, and assist with lease paperwork and move-in procedures.

Skills

Communication

Interpersonal skills

Organizational skills

Attention to detail

Multitasking

Property marketing strategy

Social media management

Entrata

Canva

Instagram

TikTok

MS Word

Excel

Apartment industry experience

Passport & driver's license

EliseAI

Social content creation

Education

Marketing degree or related

Tools

Entrata

Canva

Instagram

TikTok

MS Word

Excel

Job description

Job Description

The Marketing Support Specialist travels full-time to activate brands, driving awareness and generating interest for strong lead generation to support a property's lease up strategy. This role provides hands-on sales and marketing support, focusing on building brand awareness, quality lead capture, nurture, and conversion. The ideal candidate thrives on new challenges and environments, quickly establishing productive relationships to maximize execution impact and drive performance.

What You’ll Do

• Execute the marketing strategy to Lead the execution of the property's marketing plan to include:
• Outbound marketing, including large housing fairs, sponsorship events, etc.
• Resident and leasing events
• Organic social channels
• Email marketing campaigns
• Lead the stabilization of sales & marketing for transitions
• Aid in coordinating marketing campaigns, events, outbound marketing for properties onboarding to the Peak platform
• Responsible for the completion of sales and marketing tasks on the Transition Checklist
• Customer experience and retention
• Execute the renewal strategy to increase resident retention rates, refine and adjust the strategy as needed to meet each property's unique needs.
• Drive online reputation and satisfaction survey engagement to maintain a strong brand reputation.
• Sales and leasing
• Assist in nurturing leads and conducting in-person and virtual tours to convert leads at a higher pace.
• Manage lease paperwork and assist with move-in procedures according to Peak's guidelines.

What You’ll Need

• Demonstrate the PeakMade mindsets and contribute to the team and company culture
• Clearly communicate verbally and in writing
• Display superior interpersonal skills; ability to get along with a variety of personality profiles; and be tactful, mature, and flexible
• Be resourceful and well organized
• Strong attention to detail, heavy execution strengths
• Effective multitasker, ability to manage multiple detail-oriented tasks at once
• Marketing or related degree or equivalent professional qualification
• Direct experience managing and leading the sales and marketing strategy for a property (Leasing Manager and above)
• Direct experience with social media management
• High degree of proficiency in Entrata, Canva, Instagram, TikTok, MS Word and Excel
• Relevant apartment industry experience with a focus on sales, marketing and leasing required
• A government issued passport and driver's license
• Experience with EliseAI preferred
• Social Content Creation preferred

What You’ll Get (Peak Perks)

• Up to 12 weeks paid parental leave + one year of diapers, on us
• 15 Days of PTO + 2 additional "Wellbeing Days"
• 401(k) Match
• Wellness initiatives, healthy team competitions and virtual yoga classes through Peak's LiveWell program
• Commitment to leadership training and growth opportunities
• Additional rewards and recognition

Who We Are

PeakMade Real Estate is an Atlanta-based company that specializes in the management and development of off-campus student housing, multi-family and build to rent communities across the US. Our working environment is fun, collaborative, forward-thinking and purposeful. PeakMade Real Estate is an Equal Employment Opportunity employer.