Marketing Manager

PeakMade Real Estate; Town of Ithaca (NY); On-site; USD 47,000 - 57,000; Full time

Benefits offered by this job

Potential monthly commission

Housing discount

15 days of PTO + 2 wellbeing days

Parental leave

401(k) Match

Wellness initiatives

Employee Resource Groups

Leadership training and growth

Recognition programs

Job summary

PeakMade Real Estate is seeking a Marketing and Sales Manager to lead the leasing team and support the Property Manager in achieving revenue, occupancy, and resident retention goals. This onsite leader will train and develop the leasing team while collaborating to execute marketing and leasing strategies.

You will oversee brand representation at the community level, analyze market trends, and drive a strategic plan for qualified leads. Campus outreach and tenant programs are emphasized.

Qualifications

• Bachelor’s degree preferred (marketing, communications, business, real estate or related field).
• Experience in multifamily sales, leasing or management preferred.
• High proficiency in PowerPoint, MS Word and Excel.
• Proficiency in social networking platforms (Instagram, Facebook, YouTube, LinkedIn, Twitter).
• Fluent reading/writing in English.

Responsibilities

• Assist with brand management to ensure proper community-level representation.
• Analyze market trends to develop a strategic marketing and advertising plan to drive qualified leads.
• Review targeting strategy, lead generation quality, advertising, messaging, and collateral for lead generation goals.
• Supervise lease-up events, renewals, property events and competitions as approved.
• Develop annual property marketing plans and resident programs.
• Manage traffic, close ratios, and occupancy targets using established sales and marketing strategies.
• Prepare lease paperwork and maintain accurate leasing data.

Skills

Self-starter

Customer service

Team leadership

Time management

Education

Bachelor’s degree in marketing, Communications, Business, Real Estate or related field

Tools

PowerPoint

MS Word

Excel

Social networks management

Job description

The Marketing and Sales Manager is a team leader responsible for assisting the Property Manager in a collaborative effort to achieve established revenue, occupancy, resident retention, marketing and leasing goals. This position is an invaluable onsite leader that will assist Property Manager in the training, development and performance of a leasing team.

Who You Are:

• Self-starter who can take on responsibilities and initiating ideas
• Provide excellent customer service to the point that people will never want to leave
• Flexible and capable of prioritizing tasks when working in a busy and changing environment
• Knowledge of trending marketing techniques specifically directed to college students
• Be a team leader that incentivizes your team while always having their backs and holding yourself accountable for their success

What You’ll Do:

• Assist with the brand management in making sure that the brand is being appropriately represented at a community level
• Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan
• Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness

• Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions as approved by the Executive Director
• Work with the Executive Director to assist on-site staff in building relationships with colleges and universities, vendors, and prospects
• Develop annual property marketing plans
• Develop and manage Resident Programs
• Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
• Assist in the completion of market surveys and leasing reports as required
• Accurately prepare and have a thorough knowledge of all lease-related paperwork
• Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
• Manage ILS provider, website updates, internet advertising and bulk advertising opportunities
• Create or review and manage all property promotional items

What You’ll Need:

• Bachelor’s degree in marketing, Communications, Business, Real Estate or other related field is preferred
• Experience in multifamily industry within a sales, leasing or management position preferred
• High degree of proficiency in PowerPoint, MS Word and Excel
• Proficiency in social networking required, including but not limited to: Instagram, Facebook, YouTube, LinkedIn & Twitter
• Ability to read and write English fluently
• Computer literacy required

What You’ll Get (Peak Perks):

• Potential monthly commission
• Housing discount (varies by property)
• 15 days of PTO + 2 additional “Wellbeing Days”
• Up to 12 weeks paid parental leave + one year of diapers, on us
• 401(k) Match
• Wellness initiatives, health team competitions and reward programs through LiveWell Program
• Employee Resource Groups
• Commitment to leadership training and growth opportunities
• Additional rewards and recognition

*The anticipated pay range for this role is $52,000.00 annually, with final compensation determined based on experience, skills, and internal equity.

Who We Are

PeakMade Real Estate is an Atlanta-based company that specializes in the management and development of off-campus student housing, multi-family and build to rent communities across the US. Our working environment is fun, collaborative, forward-thinking and purposeful.

PeakMade Real Estate is an Equal Employment Opportunity employer.