Marketing Manager

Peakmade-Real-Estate-1; Charleston (SC); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Potential monthly commission

Housing discount (varies by property)

15 days of PTO + 2 wellbeing days

Paid parental leave, up to 12 weeks

401(k) Match

Wellness initiatives and awards

Job summary

PeakMade Real Estate is seeking a Marketing and Sales Manager to lead a leasing team and help the Property Manager achieve revenue, occupancy, and retention goals. This onsite leader will train and develop staff to improve performance and accountability.

The role emphasizes marketing, analytics, and collaboration with colleges and vendors to drive qualified leads and strengthen the brand at the community level.

Qualifications

• Bachelor’s degree preferred in marketing, communications, business, real estate or related field.

Responsibilities

• Assist with brand management at community level.
• Analyze sub-market trends and develop a strategic marketing plan to drive qualified leads.
• Conduct ongoing analysis of targeting strategy, lead generation, advertising, and materials for relevance to lead goals.
• Supervise lease-up events, renewal parties, property events, and competitions as approved by the Executive Director.
• Build relationships with colleges, vendors, and prospects to support on-site staff.
• Develop annual property marketing plans and resident programs.
• Utilize established sales and marketing strategies to increase traffic and occupancy.
• Complete market surveys and leasing reports as required.
• Prepare and maintain knowledge of all lease-related paperwork.
• Maintain accurate prospect traffic and leasing data; assist with data entry.
• Manage ILS provider, website updates, and bulk advertising opportunities.
• Create or review property promotional items.

Skills

Self-starter

Customer service

Team leadership

Marketing analytics

College-targeted marketing

Education

Bachelor’s degree in marketing/communications/business/real estate

Tools

PowerPoint

MS Word

Excel

Social media platforms

Job description

The Marketing and Sales Manager is a team leader responsible for assisting the Property Manager in a collaborative effort to achieve established revenue, occupancy, resident retention, marketing and leasing goals. This position is an invaluable onsite leader that will assist Property Manager in the training, development and performance of a leasing team.

Who You Are:

• Self-starter who can take on responsibilities and initiating ideas
• Provide excellent customer service to the point that people will never want to leave
• Flexible and capable of prioritizing tasks when working in a busy and changing environment
• Knowledge of trending marketing techniques specifically directed to college students
• Be a team leader that incentivizes your team while always having their backs and holding yourself accountable for their success

What You’ll Do:

• Assist with the brand management in making sure that the brand is being appropriately represented at a community level
• Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan
• Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness
• Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions as approved by the Executive Director
• Work with the Executive Director to assist on-site staff in building relationships with colleges and universities, vendors, and prospects
• Develop annual property marketing plans
• Develop and manage Resident Programs
• Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
• Assist in the completion of market surveys and leasing reports as required
• Accurately prepare and have a thorough knowledge of all lease-related paperwork
• Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
• Manage ILS provider, website updates, internet advertising and bulk advertising opportunities
• Create or review and manage all property promotional items

What You’ll Need:

• Bachelor’s degree in marketing, Communications, Business, Real Estate or other related field is preferred
• Experience in multifamily industry within a sales, leasing or management position preferred
• High degree of proficiency in PowerPoint, MS Word and Excel
• Proficiency in social networking required, including but not limited to: Instagram, Facebook, YouTube, LinkedIn & Twitter
• Ability to read and write English fluently
• Computer literacy required

What You’ll Get (Peak Perks):

• Potential monthly commission
• Housing discount (varies by property)
• 15 days of PTO + 2 additional "Wellbeing Days"
• Up to 12 weeks paid parental leave + one year of diapers, on us
• 401(k) Match
• Wellness initiatives, health team competitions and reward programs through LiveWell Program
• Employee Resource Groups
• Commitment to leadership training and growth opportunities
• Additional rewards and recognition

Who We Are

PeakMade Real Estate is an Atlanta-based company that specializes in the management and development of off-campus student housing, multi-family and build to rent communities across the US. Our working environment is fun, collaborative, forward-thinking and purposeful.

PeakMade Real Estate is an Equal Employment Opportunity employer.

#PeakMGR