Marketing & Student Engagement Specialist

Commonwealth of VA Careers; Virginia; Hybrid; USD 28,000 - 41,000; Part time

Job summary

George Mason University, Global Education Office, is seeking a Marketing & Student Engagement Specialist for a part-time, hourly position based in Fairfax, Virginia. The role supports the GEO marketing team by posting on social media, coordinating events, and assisting with content creation across flyers, brochures, and web pages.

The ideal candidate is a quick learner, team-oriented, and capable of managing multiple projects while maintaining brand consistency and strong communication with

Qualifications

• Ability to be organized and detail oriented.
• Strong written and oral communicator.
• Team player who can collaborate with others and enjoys meeting students.
• Creativity, flexibility, and the ability to multi-task on projects throughout the year.

Responsibilities

• Draft newsletters, announcements, and promotional materials.
• Review documents for compliance with style and brand guidelines, and edit for grammar.
• Prepare and design content and graphics for various media layouts.
• Distribute marketing materials to intended audiences.
• Update web pages and revise content as provided.
• Collect content and assist with upkeep of the database.
• Assist with GEO study abroad fairs and events coordination.
• Create social media schedule and produce content.
• Assist with generating ideas for postings.
• Monitor social media activity and identify viable actions.
• Create or procure photos or videos for events, websites, or social media, and produce content for intended audiences.
• Support presentation materials by gathering quotations, statistics, videos, and photos.
• Gather website and social media traffic and analyze usage.
• Perform marketing, content, and feature research; and
• Perform other duties as assigned.

Skills

Organized

Detail oriented

Strong communication

Team player

Multitasking

Creative

Job description

Department: Global Education Office

Classification: GMU Worker

Job Category:Part-Time / Hourly Wage

Job Type:Part-Time

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Sponsorship Eligibility: Not eligible for visa sponsorship

Hourly Rate:Commensurate with experience

Criminal Background Check:Yes

About the Department:

The units directly under Global Partnerships and Engagement (GPE) are the Global Education Office (GEO) and International Partnerships (IP). In addition, there is close collaboration with other international-focused units at the university such as Gateway, Mason Korea, and the Office of International Programs and Services (OIPS). These units collectively support the internationalization efforts of the university and in support George Mason University's Strategic Plan, serving both students studying abroad, as well as international students coming to George Mason.

About the Position:

The Global Education Office (GEO) is looking to fill the position of Marketing & Student Engagement Specialist. The ideal applicant is a fast learner and proven team player who has experience working in an office and possesses a strong knowledge of diverse social media channels. The successful candidate will assist the GEO’s marketing department in day-to-day operations, monitor and post on social media outlets, provide logistical support during key events, administer surveys, and hand out promotional materials. In addition, the Marketing & Student Engagement Specialist works with staff in developing content for various media (flyers, brochures, web pages, social media, etc.) and gathers and analyzes market research.

Responsibilities:

• Drafts newsletters, announcements, and promotional materials;
• Reviews documents for compliance with style and brand guidelines, and edits for basic grammatical content;
• Prepares and designs content and graphics for design layouts for various media;
• Distributes marketing materials to intended audiences;
• Updates web pages and revises content as provided;
• Collects content and assists with upkeep of the database;
• Assists with GEO study abroad fairs and events coordination;
• Creates social media schedule and produces content;
• Assists with generating ideas for postings;
• Monitors social media activity and identifies viable actions;
• Creates or procures photos or videos for events, websites, or social media, and produces content for intended audiences;
• Supports presentation materials by gathering quotations, statistics, videos, and photos;
• Gathers web site and social media traffic and analyzes usage;
• Performs marketing, content, and feature research; and
• Performs other duties as assigned.

Required Qualifications:

• Ability to be organized and detail oriented;
• Strong written and oral communicator;
• Team player who can collaborate with others and enjoys meeting students; and
• Creativity, flexibility, and the ability to multi-task on projects throughout the year.

Preferred Qualifications:

• Strong knowledge of basic design principles, styles, and communication standards;
• Ability to use desktop publishing and graphic design tools;
• Editorial, persuasive, and copywriting skills; and
• Multimedia (photography or video) skills.