Marketing & Student Engagement Specialist

Cooperative Education; Fairfax (VA); Hybrid; USD 21,000 - 34,000; Part time

Job summary

George Mason University in Fairfax, VA, seeks a Marketing & Student Engagement Specialist for the Global Education Office. This part-time role focuses on managing social media, creating content, and supporting events and marketing campaigns.

The candidate should be organized, a strong communicator, and able to multi-task with a creative mindset across media formats and surveys. Hybrid eligible workplace with flexible hours.

Qualifications

• Strong written and verbal communication skills.
• Ability to organize and manage multiple tasks across projects.
• Experience with social media marketing and event support.

Responsibilities

• Draft newsletters, announcements, and promotional materials.
• Review content for style and brand guidelines; edit as needed.
• Create content and graphics for various media and layouts.
• Distribute marketing materials and update web pages.
• Coordinate GEO events and fairs and manage scheduling.

Skills

Social media

Organizational skills

Communication

Team player

Multi-tasking

Content creation

Graphic design

Survey tools

Tools

MS Office

Graphic design tools

CMS platforms

Job description

Department: Global Education Office

Classification: GMU Worker

Job Category:Part-Time / Hourly Wage

Job Type:Part-Time

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Sponsorship Eligibility: Not eligible for visa sponsorship

Hourly Rate:Commensurate with experience

Criminal Background Check:Yes

About the Department:

The units directly under Global Partnerships and Engagement (GPE) are the Global Education Office (GEO) and International Partnerships (IP). In addition, there is close collaboration with other international-focused units at the university such as Gateway, Mason Korea, and the Office of International Programs and Services (OIPS). These units collectively support the internationalization efforts of the university and in support George Mason University's Strategic Plan, serving both students studying abroad, as well as international students coming to George Mason.

About the Position:

The Global Education Office (GEO) is looking to fill the position of Marketing & Student Engagement Specialist. The ideal applicant is a fast learner and proven team player who has experience working in an office and possesses a strong knowledge of diverse social media channels. The successful candidate will assist the GEO’s marketing department in day-to-day operations, monitor and post on social media outlets, provide logistical support during key events, administer surveys, and hand out promotional materials. In addition, the Marketing & Student Engagement Specialist works with staff in developing content for various media (flyers, brochures, web pages, social media, etc.) and gathers and analyzes market research.

Responsibilities:

• Drafts newsletters, announcements, and promotional materials;
• Reviews documents for compliance with style and brand guidelines, and edits for basic grammatical content;
• Prepares and designs content and graphics for design layouts for various media;
• Distributes marketing materials to intended audiences;
• Updates web pages and revises content as provided;
• Collects content and assists with upkeep of the database;
• Assists with GEO study abroad fairs and events coordination;
• Creates social media schedule and produces content;
• Assists with generating ideas for postings;
• Monitors social media activity and identifies viable actions;
• Creates or procures photos or videos for events, websites, or social media, and produces content for intended audiences;
• Supports presentation materials by gathering quotations, statistics, videos, and photos;
• Gathers web site and social media traffic and analyzes usage;
• Performs marketing, content, and feature research; and
• Performs other duties as assigned.

Required Qualifications:

• Ability to be organized and detail oriented;
• Strong written and oral communicator;
• Team player who can collaborate with others and enjoys meeting students; and
• Creativity, flexibility, and the ability to multi-task on projects throughout the year.

Preferred Qualifications:

• Strong knowledge of basic design principles, styles, and communication standards;
• Ability to use desktop publishing and graphic design tools;
• Editorial, persuasive, and copywriting skills; and
• Multimedia (photography or video) skills.