Marketing Strategy & Planning Manager

dbt Labs, Inc.; United States; On-site; USD 160,000 - 194,000; Full time

Job summary

An innovative firm is seeking a Marketing Strategy & Planning Manager to drive strategic initiatives and enhance marketing performance. This role requires a strategic thinker with a solid background in B2B marketing analytics, capable of transforming data into actionable insights. You'll collaborate cross-functionally with various teams to optimize marketing strategies and influence key investment decisions. If you're passionate about using data to shape marketing outcomes and thrive in a fast-paced environment, this opportunity is perfect for you.

Benefits

Unlimited Vacation

401k with 3% Contribution

Excellent Healthcare

Paid Parental Leave

Home Office Stipend

Qualifications

• 4–6+ years of experience in marketing analytics or strategy.
• Strong command of B2B lead-to-opportunity pipeline.
• Proven ability to influence senior stakeholders.

Responsibilities

• Drive quarterly and annual marketing planning efforts.
• Deliver actionable insights through rigorous data analysis.
• Evaluate campaign effectiveness through performance metrics.

Skills

Marketing Analytics

B2B Marketing Funnel

Data Analysis

SQL

Tableau

Google Sheets

Salesforce

Data Visualization

Strategic Thinking

Education

Bachelor's Degree

Master's Degree (Bonus)

Tools

Tableau

Salesforce

Google Sheets

Job description

Since 2016, dbt Labs has been on a mission to help analysts create and disseminate organizational knowledge. We've pioneered the practice of analytics engineering, built the primary tool in the analytics engineering toolbox, and have been fortunate enough to see a fantastic community coalesce to help push the boundaries of the analytics engineering workflow. Today, there are 50,000 teams using dbt every week, 100,000 dbt Community members, and over 5,100 dbt Cloud customers.

As of February 2025, we surpassed $100 million in annual recurring revenue (ARR), scaling from $2M ARR to this milestone in only four years. Simultaneously, we've exceeded the 5,000 customer mark, with 85% year-over-year growth in adoption among Fortune 500 companies. This momentum is fueled by dbt’s critical role as the data control plane for enterprise data teams around the world, who rely on the technology to transform data into reliable, actionable business insights. We're rapidly growing and looking for passionate people to join our global team. Learn more about what makes us special by checking out our values here .

About the role:

dbt Labs is looking for a strategic and results-driven Marketing Strategy & Planning Manager to be a thought partner to our Marketing and GTM leadership. This individual will drive core planning processes, surface data-driven insights, and shape strategic initiatives that directly impact how we generate pipeline and revenue.

The ideal candidate thrives on solving complex problems with data, has a deep understanding of the B2B marketing funnel, and is excited to partner across functions to drive better outcomes. You’ll work cross-functionally with Marketing, RevOps, Finance, and Data to build scalable systems, guide marketing performance, and inform key investment decisions.

In this role, you can expect to:

• Own Marketing Planning & Forecasting: Drive quarterly and annual planning efforts including pipeline targets, campaign forecasting, and strategic growth modeling (ABM, PLG, Self-Serve).
• Guide Data-Informed Strategy:Deliver actionable insights through rigorous data analysis to support marketing tactics, channel optimization, and ROI-based decision-making.
• Optimize Marketing Performance:Evaluate campaign and program effectiveness through funnel performance, engagement metrics, and buyer journey analytics.
• Build & Maintain Dashboards:Develop and enhance Tableau dashboards in partnership with the data team to enable real-time performance tracking across marketing.
• Support Budgeting & Headcount Planning:Partner with Finance and RevOps to support investment decisions and ensure resource alignment with pipeline and revenue goals.
• Influence Cross-Functional Projects:Contribute to key GTM initiatives with data-driven recommendations, helping improve execution in areas like PLG and account-based strategies.
• Communicate Insights to Leadership:Transform raw data into executive-level presentations that influence strategic decisions and improve operational execution.
  
  

You are a good fit if you:

• 4–6+ years of experience in marketing analytics, marketing strategy, or business planning
• Strong command of the B2B lead-to-opportunity pipeline and sales lifecycle
• Advanced proficiency in SQL, Tableau (or equivalent BI tools), and Google Sheets
• Excellent storytelling and data visualization skills—able to simplify complex findings into crisp narratives
• Proven ability to influence senior stakeholders and cross-functional peers
• Experience with Salesforce and familiarity with the broader marketing tech stack (e.g., Marketo, Segment)
• Strategic thinker who can operate at both tactical and long-term planning levels
• Bonus: Experience with LTV modeling, attribution methodologies, or PLG metrics
• Bonus: Familiarity with Python, R, or SAS for more advanced statistical analysis

Salary: We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process.

In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below.

• The typical starting salary range for this role is:

$160,000 - $194,000 USD

• The typical starting salary range for this role in the select locations listed is:

$144,000 - $175,000 USD

• Equity Stake*
• Benefits: In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k with the equivalent of 3% contribution, excellent healthcare, paid parental leave and a home office stipend. For employees outside the United States, dbt Labs offers a competitive benefits package.

* Equity or comparable benefits may be offered depending on the legal limitations

What to expect in the hiring process:

• Interview with a Talent Acquisition Partner
• Interview with Hiring Manager
• Working session
• Team Interviews
• Final Interview with Business Executive

Who we are

At dbt Labs, we have developed strong opinions on how companies should practice analytics.

Specifically, we believe that:

• Code-based transformations offer unmatched flexibility and transparency across various “multi-player” development to power everyone in the organization to collaborate on a common language
• Data analysts should adopt similar practices and tools to software developers
• Critical analytics infrastructure should be controlled by its users as open source software
• Analytic code itself—not just analytics tools—will increasingly be open source

It turns out that a lot of other people believe this too! Today, there are 50,000 teams using dbt every week, 100,000 dbt Community members, and 5,100 companies paying for dbt Cloud. Our customers include JetBlue, Hubspot, Vodafone New Zealand, and Dunelm. dbt is synonymous with the practice of analytics engineering, defining an entire industry. We’re backed by top investors including Andreessen Horowitz, Sequoia Capital, and Altimeter.

dbt Labs is an equal opportunity employer. We're committed to building an inclusive team that welcomes a diversity of perspectives, people, and backgrounds regardless of race, color, national origin, gender, sexual orientation, age, religion, disability, citizenship, veteran status, or any other protected status. We feel strongly that whether or not your experience exactly fits the job description, your passion and skills will stand out and set you apart even if your career has taken some twists and turns. If you are on the fence about whether you meet our requirements, we encourage you to apply anyway! Please reach out to us directly at [e-mail] if you need assistance or an accommodation .

Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page here .

dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. Equity or comparable benefits may be offered depending on the legal or country limitations.

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Website

Are you currently eligible to work in the United States for any employer? * Select...

Do you now, or will you in the future, require visa sponsorship to work in the United States? * Select...

Do you have proficiency with SQL and Tableau? * Select...

Do you have experience driving marketing planning and forecasting efforts? * Select...

Do you have experience delivering insights to leadership through data analysis? * Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.

How would you describe your gender identity? (mark all that apply) Select...

How would you describe your racial/ethnic background? (mark all that apply) Select...

How would you describe your sexual orientation? (mark all that apply) Select...

Do you identify as transgender? Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select...

Are you a veteran or active member of the United States Armed Forces? Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in dbt Labs’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.