Marketing Strategy & Planning Manager

dbt Labs; United States; On-site; USD 160,000 - 194,000; Full time

Job summary

An innovative firm is seeking a Marketing Strategy & Planning Manager to enhance its marketing efforts. This role involves driving planning processes, delivering data-driven insights, and optimizing marketing performance across various channels. You will collaborate with cross-functional teams to influence strategic initiatives that directly impact revenue generation. If you thrive on solving complex problems with data and have a strong command of the B2B marketing funnel, this is the perfect opportunity for you. Join a rapidly growing company that values passion and collaboration, and be part of a team that defines the future of analytics engineering.

Benefits

Unlimited vacation

401k with 3% contribution

Excellent healthcare

Paid parental leave

Home office stipend

Qualifications

• 4–6+ years in marketing analytics or strategy.
• Strong command of the B2B lead-to-opportunity pipeline.
• Experience with advanced statistical analysis tools.

Responsibilities

• Drive quarterly and annual marketing planning efforts.
• Deliver actionable insights through rigorous data analysis.
• Evaluate campaign effectiveness through funnel performance.

Skills

Marketing Analytics

B2B Marketing Funnel

SQL

Tableau

Data Visualization

Salesforce

Strategic Thinking

Education

Bachelor's Degree

Master's Degree (preferred)

Tools

Tableau

Google Sheets

Salesforce

Job description

Since 2016, dbt Labs has been on a mission to help analysts create and disseminate organizational knowledge. We've pioneered the practice of analytics engineering, built the primary tool in the analytics engineering toolbox, and have been fortunate enough to see a fantastic community coalesce to help push the boundaries of the analytics engineering workflow. Today, there are 50,000 teams using dbt every week, 100,000 dbt Community members, and over 5,100 dbt Cloud customers.

As of February 2025, we surpassed $100 million in annual recurring revenue (ARR), scaling from $2M ARR to this milestone in only four years. Simultaneously, we've exceeded the 5,000 customer mark, with 85% year-over-year growth in adoption among Fortune 500 companies. This momentum is fueled by dbt’s critical role as the data control plane for enterprise data teams around the world, who rely on the technology to transform data into reliable, actionable business insights. We're rapidly growing and looking for passionate people to join our global team. Learn more about what makes us special by checking out our values here .

About the role:

dbt Labs is looking for a strategic and results-driven Marketing Strategy & Planning Manager to be a thought partner to our Marketing and GTM leadership. This individual will drive core planning processes, surface data-driven insights, and shape strategic initiatives that directly impact how we generate pipeline and revenue.

The ideal candidate thrives on solving complex problems with data, has a deep understanding of the B2B marketing funnel, and is excited to partner across functions to drive better outcomes. You’ll work cross-functionally with Marketing, RevOps, Finance, and Data to build scalable systems, guide marketing performance, and inform key investment decisions.

In this role, you can expect to:

• Own Marketing Planning & Forecasting: Drive quarterly and annual planning efforts including pipeline targets, campaign forecasting, and strategic growth modeling (ABM, PLG, Self-Serve).
• Guide Data-Informed Strategy:Deliver actionable insights through rigorous data analysis to support marketing tactics, channel optimization, and ROI-based decision-making.
• Optimize Marketing Performance:Evaluate campaign and program effectiveness through funnel performance, engagement metrics, and buyer journey analytics.
• Build & Maintain Dashboards:Develop and enhance Tableau dashboards in partnership with the data team to enable real-time performance tracking across marketing.
• Support Budgeting & Headcount Planning:Partner with Finance and RevOps to support investment decisions and ensure resource alignment with pipeline and revenue goals.
• Influence Cross-Functional Projects:Contribute to key GTM initiatives with data-driven recommendations, helping improve execution in areas like PLG and account-based strategies.
• Communicate Insights to Leadership:Transform raw data into executive-level presentations that influence strategic decisions and improve operational execution.
  
  

You are a good fit if you:

• 4–6+ years of experience in marketing analytics, marketing strategy, or business planning
• Strong command of the B2B lead-to-opportunity pipeline and sales lifecycle
• Advanced proficiency in SQL, Tableau (or equivalent BI tools), and Google Sheets
• Excellent storytelling and data visualization skills—able to simplify complex findings into crisp narratives
• Proven ability to influence senior stakeholders and cross-functional peers
• Experience with Salesforce and familiarity with the broader marketing tech stack (e.g., Marketo, Segment)
• Strategic thinker who can operate at both tactical and long-term planning levels
• Bonus: Experience with LTV modeling, attribution methodologies, or PLG metrics
• Bonus: Familiarity with Python, R, or SAS for more advanced statistical analysis

Salary: We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process.

In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below.

• The typical starting salary range for this role is:

$160,000 - $194,000 USD

• The typical starting salary range for this role in the select locations listed is:

$144,000 - $175,000 USD

• Equity Stake*
• Benefits: In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k with the equivalent of 3% contribution, excellent healthcare, paid parental leave and a home office stipend. For employees outside the United States, dbt Labs offers a competitive benefits package.

* Equity or comparable benefits may be offered depending on the legal limitations

What to expect in the hiring process:

• Interview with a Talent Acquisition Partner
• Interview with Hiring Manager
• Working session
• Team Interviews
• Final Interview with Business Executive

Who we are

At dbt Labs, we have developed strong opinions on how companies should practice analytics.

Specifically, we believe that:

• Code-based transformations offer unmatched flexibility and transparency across various “multi-player” development to power everyone in the organization to collaborate on a common language
• Data analysts should adopt similar practices and tools to software developers
• Critical analytics infrastructure should be controlled by its users as open source software
• Analytic code itself—not just analytics tools—will increasingly be open source

It turns out that a lot of other people believe this too! Today, there are 50,000 teams using dbt every week, 100,000 dbt Community members, and 5,100 companies paying for dbt Cloud. Our customers include JetBlue, Hubspot, Vodafone New Zealand, and Dunelm. dbt is synonymous with the practice of analytics engineering, defining an entire industry. We’re backed by top investors including Andreessen Horowitz, Sequoia Capital, and Altimeter.

dbt Labs is an equal opportunity employer. We're committed to building an inclusive team that welcomes a diversity of perspectives, people, and backgrounds regardless of race, color, national origin, gender, sexual orientation, age, religion, disability, citizenship, veteran status, or any other protected status. We feel strongly that whether or not your experience exactly fits the job description, your passion and skills will stand out and set you apart even if your career has taken some twists and turns. If you are on the fence about whether you meet our requirements, we encourage you to apply anyway! Please reach out to us directly at [e-mail] if you need assistance or an accommodation .

Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page here .

dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. Equity or comparable benefits may be offered depending on the legal or country limitations.

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