Marketing Strategy & Planning Leader for Growth

OneAmerica Financial; Indianapolis (IN); Hybrid; USD 140,000 - 190,000; Full time

Job summary

OneAmerica Financial is seeking a Director of Strategy & Planning to partner with the CMO and EMC leadership to shape and operationalize the enterprise strategy. This role drives the annual and multi-year planning process, defines outcomes, aligns priorities, and ensures cross-functional execution with clear governance and reporting.

The position requires building market insights, measuring brand impact, and delivering strategic insights to optimize distribution marketing and performance across

Qualifications

• Bachelor's degree in marketing, organizational effectiveness, data analytics, consulting, finance or business management.
• 8+ years of experience in strategy development and execution.
• Business acumen in the life insurance or group benefits product space a plus.

Responsibilities

• Develops the strategy for EMC's overall annual and Multi Year Plan (MYP) strategy, including people and organizational growth, marketing-related business and enterprise priorities - driving EMC's impact in the enterprise.
• Serves as the Strategy Liaison to Enterprise Strategy team
• Aligns EMC business strategy to Line of Business & Enterprise Strategy, ensuring KPIs are defined and achieved.
• As the owner of market research for the division, this leader establishes EMC's success metrics, including brand impact measurement, growth, retention, etc., maintaining an external focus on industry and market trends, competitive intelligence and innovation.
• Provides insights and direction through analysis of customer data, informing Distribution marketing tactics and delivery performance for optimization.
• Partners with CMO and EMC leadership on special projects designed to advance innovation, performance, function and enterprise outcomes.
• Works in concert with EMC functional leaders to develop and refine KPIs, reporting and dissemination of insights and information to enable improved performance.
• Engages in people-driven programming to foster a collaborative and engaged culture, in partnership with CMO, EMC Leadership and our Human Resources team.
• Delivers insights and competitive intelligence to marketing function and partners with enterprise strategy for activation and understanding.

Education

Bachelor's degree in marketing, organizational effectiveness, data analytics, consulting, finance or business management

8+ years of experience in strategy development and execution

Job description

OneAmerica Financial is seeking a Director of Strategy & Planning to partner with the CMO and EMC leadership to shape and operationalize the enterprise strategy. This role drives the annual and multi-year planning process, defines outcomes, aligns priorities, and ensures cross-functional execution with clear governance and reporting.

The position requires building market insights, measuring brand impact, and delivering strategic insights to optimize distribution marketing and performance across