Marketing Strategy & Operations Leader

Oklahoma City Thunder; Oklahoma City (OK); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Excellent medical, dental and vision

401k with matching

Paid downtown parking

Tuition reimbursement

Employee ticket options

Family gym membership subsidy

Parental leave

Team shop discount

RAVE culture participation

Job summary

The Thunder seeks a Director of Marketing Strategy & Operations to lead the marketing function, overseeing integrated strategy, paid media planning, and brand operations. You will work with senior leaders to connect brand strategy to execution while building processes and accountability across the organization.

You will guide a team, develop staff, and partner across departments to deliver campaigns that strengthen fan connection and drive ROI.

Qualifications

• 7+ years of experience in integrated marketing, brand marketing, media, performance marketing, and related disciplines.
• Demonstrated experience leading marketing strategy, integrated campaigns, and cross-functional planning across paid and owned channels.
• Experience with Google Ads, Google Analytics, Meta Ads Manager, and X Ads; knowledge of SEO/SEM.
• Strong understanding of brand positioning, governance, paid media, and audience targeting.
• Experience managing people and leading cross-functional work from strategy to execution.
• Experience managing marketing budgets and using performance insights to guide investments.
• Strong strategic, operational, and analytical skills with ability to move from vision to execution.
• Strong communication skills to convey strategies, recommendations, and results.
• Ability to prioritize multiple projects in a fast-paced environment.

Responsibilities

• Lead annual, seasonal, and campaign marketing strategy with objectives, audiences, messaging, and KPIs.
• Translate brand strategy into actionable marketing plans and campaigns with VP for alignment.
• Lead paid media strategy across digital and traditional channels and manage partners.
• Develop audience profiles with Fan Development to inform targeting strategies.
• Build a performance marketing approach focusing on ROI, ROAS, and measurable outcomes.
• Oversee integrated owned media planning with cross-functional teams.
• Manage campaign workflows, calendars, budgets, and cross-functional execution.
• Turn insights into recommendations to improve marketing effectiveness and fan connection.
• Provide governance for Brand Operations and ensure efficient workflows.
• Partner with Legends Global and NBA Marketing to align with league initiatives.
• Provide day-to-day leadership for the Marketing team and mentor staff.

Skills

Integrated marketing

Brand governance

Team leadership

Budget management

Digital advertising

Analytics & measurement

Strategic planning

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics

Meta Ads Manager

X Ads

Job description

The Thunder seeks a Director of Marketing Strategy & Operations to lead the marketing function, overseeing integrated strategy, paid media planning, and brand operations. You will work with senior leaders to connect brand strategy to execution while building processes and accountability across the organization.

You will guide a team, develop staff, and partner across departments to deliver campaigns that strengthen fan connection and drive ROI.