Manager, Marketing

YMCA of Metropolitan Chicago; Chicago (IL); On-site; USD 85,000 - 120,000; Full time

Job summary

The YMCA of Metropolitan Chicago is seeking a Manager of Marketing to lead strategic initiatives that strengthen the organization’s brand and grow membership and program participation. You will oversee campaigns across digital, print, and social channels, working with multiple teams to align marketing with the YMCA’s mission.

This role requires strong analytics, budget management, and a commitment to diversity and community service as you drive market insights and campaign impact.

Qualifications

• Minimum of 5 years of experience in marketing management.
• Proven track record of developing and executing successful marketing strategies.
• Experience in managing marketing teams and collaborating with cross-functional departments.
• Demonstrated experience in budget management and financial planning.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with the YMCA's mission and objectives, focusing on increasing membership, program participation, and community engagement.
• Lead the marketing team in creating compelling and effective marketing campaigns across channels, including digital, print, and social media.
• Collaborate with internal departments to ensure marketing efforts support organizational goals and enhance the YMCA's brand image.
• Analyze market trends and consumer behaviour to identify opportunities for growth and innovation in marketing strategies.
• Oversee the development and management of marketing budgets, ensuring efficient allocation of resources to maximise impact.
• Establish and maintain relationships with external partners, vendors, and media outlets to enhance the YMCA's visibility and reach.
• Monitor and report on the effectiveness of marketing initiatives, using data-driven insights to refine strategies and improve outcomes.
• Ensure all marketing materials reflect the YMCA's values and commitment to diversity and community service.

Skills

Leadership

Communication

Digital marketing

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation tools

Analytics platforms

Social media management

Job description

The Manager of Marketing at YMCA of Metropolitan Chicago is responsible for developing and executing strategic marketing plans to enhance the organization's brand presence, increase membership and program participation, and support community engagement initiatives. The role involves collaborating with various departments to ensure marketing efforts align with organizational goals and effectively communicate the YMCA's mission and values to diverse audiences.

Job Purpose

The Manager of Marketing at YMCA of Metropolitan Chicago is responsible for developing and executing strategic marketing plans to enhance the organization's brand presence, increase membership and program participation, and support community engagement initiatives. The role involves collaborating with various departments to ensure marketing efforts align with organizational goals and effectively communicate the YMCA's mission and values to diverse audiences.

Key Responsibilities

• Develop and implement comprehensive marketing strategies that align with the YMCA's mission and objectives, focusing on increasing membership, program participation, and community engagement.
• Lead the marketing team in creating compelling and effective marketing campaigns across various channels, including digital, print, and social media.
• Collaborate with internal departments to ensure marketing efforts support organizational goals and enhance the YMCA's brand image.
• Analyze market trends and consumer behaviour to identify opportunities for growth and innovation in marketing strategies.
• Oversee the development and management of marketing budgets, ensuring efficient allocation of resources to maximise impact.
• Establish and maintain relationships with external partners, vendors, and media outlets to enhance the YMCA's visibility and reach.
• Monitor and report on the effectiveness of marketing initiatives, using data-driven insights to refine strategies and improve outcomes.
• Ensure all marketing materials and communications reflect the YMCA's values and commitment to diversity, inclusion, and community service.

Qualifications

Required Education

• Bachelor's degree in Marketing, Business Administration, or a related field.

Required Experience

• Minimum of 5 years of experience in marketing management.
• Proven track record of developing and executing successful marketing strategies.
• Experience in managing marketing teams and collaborating with cross-functional departments.
• Demonstrated experience in budget management and financial planning.

Required Skills And Abilities

• Strong leadership skills with the ability to motivate and guide a team.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Ability to analyze market trends and consumer behaviour to inform strategy.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Creative thinking and problem‑solving abilities.
• Ability to work effectively under pressure and meet tight deadlines.