Marketing Strategy Lead for Brand Growth

Creature Comforts Brewing Company; Athens (GA); On-site; USD 180,000 - 230,000; Full time

Job summary

Creature Comforts Brewing Company in Athens, GA, seeks a Senior Director of Marketing to lead the company’s marketing strategy, unite brand and communications, and drive sustainable growth across its portfolio. You will act as the senior integrator across above-the-line and below-the-line efforts, aligning brand strategy with creative, digital, and field activation.

The role requires 7+ years in marketing and 5+ years in leadership, with a proven ability to partner with Sales, Finance, and

Qualifications

• 7+ years of progressive marketing experience, preferably within beverage alcohol, CPG, consumer lifestyle brands, hospitality, or another highly brand-driven consumer category.
• 5+ years of meaningful people-leadership experience, including experience managing senior or functional leaders.
• Demonstrated success developing and implementing integrated brand strategies that contribute to measurable business growth.
• Significant experience across several of the following disciplines: brand strategy, creative development, consumer marketing, digital/social, media, PR, experiential marketing, field/trade marketing, partnerships, innovation, and consumer insights.
• Experience developing annual marketing plans and managing significant marketing budgets.
• Demonstrated success managing creative, PR, media, or other external agency relationships.
• Strong understanding of consumer research, performance analytics and marketing measurement.
• Experience working closely with Sales and translating marketing strategy into commercially executable programming.

Responsibilities

• Own the overarching marketing vision and strategy for Creature Comforts and its portfolio of brands.
• Establish clear positioning, target consumers, value propositions, messaging architecture, and long-term growth strategies for priority brands.
• Develop annual and multi-year marketing plans that translate company objectives into clear brand priorities, investments, and executional plans.
• Ensure each brand has a distinct role within the portfolio and a compelling reason for consumers to choose it.
• Partner with Innovation, Sales, Finance, and Operations to identify consumer and market opportunities and inform the innovation pipeline, packaging strategy, format strategy, and go-to-market approach for new products.
• Balance the stewardship of established brands with the development of emerging brands, innovation platforms, and new consumer occasions.
• Protect and evolve Creature Comforts' master brand identity, reputation, voice, and standards.
• Establish the strategic direction for integrated marketing initiatives across paid, owned, earned, experiential, retail, digital, social, PR, partnerships, events, and community channels.

Job description

Creature Comforts Brewing Company in Athens, GA, seeks a Senior Director of Marketing to lead the company’s marketing strategy, unite brand and communications, and drive sustainable growth across its portfolio. You will act as the senior integrator across above-the-line and below-the-line efforts, aligning brand strategy with creative, digital, and field activation.

The role requires 7+ years in marketing and 5+ years in leadership, with a proven ability to partner with Sales, Finance, and