Strategic Marketing Manager Campaigns, Launches & Growth

Ohio Craft Beer; Cleveland (OH); On-site; USD 70,000 - 110,000; Full time

Job summary

Ohio Craft Beer is seeking a Marketing Manager to plan, lead, and execute integrated marketing programs that support brand growth, product innovation, customer engagement, and business objectives.

The role serves as a key connector between marketing, sales, hospitality, operations, and external partners, requiring strategic thinking, strong project leadership, and data-driven decision making to deliver measurable results.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3+ years of experience in marketing, brand management, project management, or related roles.
• Experience leading marketing campaigns, product launches, and cross-functional projects from planning through execution.
• Strong knowledge of marketing technology platforms including email marketing platforms, project management tools, digital advertising platforms, and SEO best practices.
• Experience managing budgets, vendors, agencies, and marketing investments.
• Experience supervising, coaching, and managing team members.
• Strong analytical, organizational, project management, and communication skills in a fast-paced environment.

Responsibilities

• Lead development and continuous improvement of marketing workflows, campaign calendars, project tracking systems, and departmental processes.
• Oversee new product launches, seasonal offerings, partnerships, and innovation initiatives; develop go-to-market plans to drive awareness and brand growth.
• Manage budgets, resources, sponsorships, vendors, and project investments; track spend and provide ROI analysis.
• Partner with the Director of Marketing to develop and execute integrated marketing strategies and annual campaign plans.
• Manage end-to-end development, execution, measurement, and optimization of marketing campaigns across multiple channels.
• Coordinate cross-channel marketing with Brand Marketing Manager, Communications Specialist, and other stakeholders.
• Collaborate with internal and external partners to develop compelling marketing content and maintain brand consistency.
• Manage relationships with external agencies, freelancers, production vendors, and strategic partners.

Skills

Project management

Cross-functional collaboration

Communication

Team leadership

Analytical thinking

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Email marketing platforms

Project management tools

Digital advertising platforms

SEO best practices

Job description

Ohio Craft Beer is seeking a Marketing Manager to plan, lead, and execute integrated marketing programs that support brand growth, product innovation, customer engagement, and business objectives.

The role serves as a key connector between marketing, sales, hospitality, operations, and external partners, requiring strategic thinking, strong project leadership, and data-driven decision making to deliver measurable results.