Marketing Strategy & Communications Analyst

Aramark; Washington (District of Columbia); On-site; USD 70,000 - 80,000; Full time

Job summary

Aramark Student Nutrition in Washington, DC is seeking a Marketing Specialist to support client accounts with product innovation, merchandising and promotional programs. You will liaise between Aramark's Marketing team and client locations to ensure programs meet client needs while upholding Aramark standards.

Responsibilities include conducting market research, developing strategic marketing plans, coordinating campaigns and events, and preparing compelling proposals.

Qualifications

• Requires at least 3 years of product, marketing and/or merchandising experience.
• Requires people management experience for at least 2-3 direct reports.
• Requires a bachelor’s degree or equivalent experience in business or marketing.
• A proven ability to increase sales and measure the impact/ROI on implementation of programs.
• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically.
• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills.
• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks.
• Valid driver’s license and vehicle.

Responsibilities

• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)
• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
• Build Relationships with clients, organization department heads and subgroups/ community groups
• At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Skills

Marketing experience

Merchandising experience

Product experience

People management

Public speaking

Interpersonal skills

Presentation skills

Social media

MS Office

Education

Bachelor's degree in business or marketing

Tools

MS Office

Job description

Aramark Student Nutrition in Washington, DC is seeking a Marketing Specialist to support client accounts with product innovation, merchandising and promotional programs. You will liaise between Aramark's Marketing team and client locations to ensure programs meet client needs while upholding Aramark standards.

Responsibilities include conducting market research, developing strategic marketing plans, coordinating campaigns and events, and preparing compelling proposals.