Marketing Analyst: Brand Innovation & Strategy

Aramark; Charlottesville (VA); On-site; USD 55,000 - 65,000; Full time

Job summary

Aramark seeks a Marketing Analyst to support category and proprietary brand innovation across retail, residential dining, catering, and related services. You will help develop end-to-end solutions and gather stakeholder feedback to ensure program success.

In this role, you will collaborate with cross-functional teams, plan marketing initiatives, and track results while assisting with training materials, tools, and activation programs to drive growth across multiple channels.

Qualifications

• Bachelor's degree or equivalent in marketing, nutrition, food science or business.
• 1–3 years of experience in product, program or menu development in food service.
• Strong project management and cross-functional collaboration skills.
• Excellent writing and presentation abilities.

Responsibilities

• Supports the development of category & brand strategies for retail, residential and catering channels translating insights to innovation
• Supports the planning of an annual marketing plan with strategies and tactics to refine focus categories and proprietary brands
• Supports the creation, repositioning, and refresh of focus menu category and proprietary brands
• Supports the management of development and on-going management with Growth, Global Operating Excellence including initial sales and operator training materials, roll-out plans, and tools development
• Collaborates with cross-functional teams, including product development, marketing operations, supply chain, sustainability, health and wellness, operations, sales/retention to develop, launch, assess and continuously improve focus categories and brands
• Supports development of key programs, promotions, and other related projects as well as ongoing yearly activation programs that support focus categories and proprietary brands
• Tracks and reports initiative results against these objectives and refine program where needed to attain required operating results while managing the budget and other project management duties (e.g., timelines, project plans, program administration, etc.)

Skills

Excellent interpersonal communication

Strong writing and presentation skills

Education

Bachelor's degree in marketing, nutrition, food science or business

Tools

Photoshop

Job description

Aramark seeks a Marketing Analyst to support category and proprietary brand innovation across retail, residential dining, catering, and related services. You will help develop end-to-end solutions and gather stakeholder feedback to ensure program success.

In this role, you will collaborate with cross-functional teams, plan marketing initiatives, and track results while assisting with training materials, tools, and activation programs to drive growth across multiple channels.