Marketing Strategy & Activation Associate

Aramark Corporation; Charlottesville (VA); On-site; USD 55,000 - 65,000; Full time

Job summary

Aramark Corporation is seeking a Marketing Analyst to support category and proprietary brand innovation across retail, residential dining, and catering channels. The role focuses on turning insights into end-to-end programs and gathering stakeholder feedback to ensure program success.

You will collaborate with cross-functional teams, contribute to annual marketing plans, help create and refresh focus brands, and track initiative results while managing budgets and project timelines.

Qualifications

• 1–3 years of experience in product, program, or menu development in food service.
• Experience building marketing capacity and tools in a complex marketing/sales environment.
• Bachelor's degree or equivalent in marketing, nutrition, food science or business.

Responsibilities

• Supports the development of Aramark category & brand strategies for retail, residential and catering channels translating insights to innovation
• Supports the planning of an annual marketing plan with strategies and tactics to refine and enhance focus categories and proprietary brands to drive continuous improvement and innovation
• Supports the creation, repositioning, and/or refresh of focus menu category and proprietary brands including menu construct, environment/trade dress, etc.
• Supports the management of all aspects of the development and on-going management with Growth, Global Operating Excellence including initial sales and operator training materials, roll-out plans, and tools development
• Collaborates with cross-functional teams, including product development, marketing operations, supply chain, sustainability, health and wellness, operations, sales/retention to develop, launch, assess and continuously improve focus categories and brands
• Supports development of key programs, promotions, and other related projects as well as ongoing yearly activation programs that support focus categories and proprietary brands
• Tracks and reports initiative results against these objectives and refine program where needed to attain required operating results while managing the budget and other project management duties (e.g., timelines, project plans, program administration, etc.)

Skills

Interpersonal communication

Writing

Presentation skills

Project management

Education

Bachelor's degree in marketing, nutrition, food science or business

Tools

Photoshop

Job description

Aramark Corporation is seeking a Marketing Analyst to support category and proprietary brand innovation across retail, residential dining, and catering channels. The role focuses on turning insights into end-to-end programs and gathering stakeholder feedback to ensure program success.

You will collaborate with cross-functional teams, contribute to annual marketing plans, help create and refresh focus brands, and track initiative results while managing budgets and project timelines.