Marketing Strategy Associate - Multi-Category

Bloomingdale's Inc.; New York (NY); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive pay and benefits rooted in

Merchandise discounts

Health and Wellness Benefits

401k match

Paid Time Off

Tuition reimbursement

Job summary

Macy's, Inc. is seeking an Associate, Marketing Strategy to strategically connect with consumers and build integrated brand partnerships.

You will work with the Director, Marketing Strategy and collaborate with merchandising, content, creative, digital, and customer teams to drive growth. You will translate brand objectives into actionable plans, gather product priorities, analyze data, and develop innovative activations across channels to engage target audiences and strengthen the customer

Qualifications

• Understanding consumer behavior and trends to build meaningful connections.
• Ability to forge integrated partnerships between brands and merchants to amplify marketing efforts.
• Develop marketing plans aligned with sales targets and business goals and execute them effectively.
• Experience deploying marketing strategies across channels with emphasis on experiential, digital, social media, and content marketing.
• Create buzz through experiential activations like events and pop-ups.
• Balance creativity with data insights to inform strategies and decisions.
• Evolve the consumer journey to engage the right audience through the right channels at the right times.
• Coordinate with cross-functional teams to synchronize product priorities and messaging.

Responsibilities

• Translate brand objectives into actionable marketing plans across key timeframes and categories.
• Gather product priorities with merchants to support plan development.
• Analyze data and customer insights to inform marketing plans.
• Develop innovative marketing activations (events, pop-ups) to engage audiences.
• Lead collaboration with cross-functional teams to ensure seamless customer journeys across channels.
• Oversee planning and execution of marketing tactical support and asset reviews.
• Conduct post-campaign analysis to measure effectiveness and learnings.

Skills

Customer Champion

Brand and Merchant Partnership

Marketing Planning and Execution

Multi-Channel Marketing

Experiential Marketing

Creativity with Data-Driven Decision M

End-to-End Consumer Journey

Collaboration and Coordination

Industry Expertise

Job description

Bring Your Amazing Self to Work

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

Job Overview

The Associate, Marketing Strategy deeply understands how to build meaningful connections with consumers, forge integrated brand and merchant partnerships, and implements comprehensive marketing strategies, with a focus on business from (post with specific FOB apparel to beauty to home). In this role, you will be a strategic partner to the Director, Marketing Strategy, collaborating closely with key stakeholders to craft compelling brand stories that resonate with consumers and drive business growth.

What You Will Do

• Support the Director, Marketing Strategy, to translate brand objectives into actionable marketing plans across key timeframes, categories, and event types.
• Gather product priorities in collaboration with merchants, to support marketing plan development.
• Analyze data and utilize customer insights to inform development of marketing plans.
• Develop innovative marketing activations (events, pop-ups, etc.) to generate excitement and engage target audiences on an emotional level.
• Work collaboratively with cross-functional teams (merchandising, content, creative, digital and customer teams, etc.) to foster a seamless customer journey.
• Lead the planning and execution of marketing tactical support, including:
  • Collaborate with merchants on all information needed for creative style-outs and presentations including messaging and product priorities.
  • Effectively communicate marketing plan details and deliverables to cross functional teams, ensuring seamless integration across digital and in-store channels for specific product priorities.
  • Review all marketing assets to guarantee alignment with campaign objectives, providing timely and constructive feedback.
• Conduct post-campaign analysis to measure effectiveness, extract key learnings, and optimize future planning.
• Support the Director in fostering a collaborative and results-oriented marketing environment.

Skills You Will Need

Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them.

Brand and Merchant Partnership: Proficiency in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth.

Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively.

Multi-Channel Marketing: Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing.

Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences.

Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively.

End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times.

Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging.

Industry Expertise: Understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers.

Who You Are

• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

What We Can Offer You

• An inclusive, challenging, and refreshingly fun work environment
• Competitive pay and benefits rooted in principles of equity
• Performance incentives and annual merit review
• Merchandise discounts
• Health and Wellness Benefits across medical, dental, vision, and additional insurance
• Retirement Savings Plan with 401k match opportunity
• Employee Assistance Program (mental health counseling and legal/financial advice)
• Resources for continuous learning, career growth, and leadership development
• 8 paid holidays
• Paid Time Off (first year prorated depending on start date)
• Tuition reimbursement program
• Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
• Empowerment and autonomy to perform impactful work with tangible results

About Macy’s

Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.

Bring your creativity, energy, and ideas to the Macy's team

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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