Marketing Strategy and Planning Manager

ActiveCampaign; United States; Remote; USD 116,000 - 160,000; Full time

Job summary

A leading company seeks a Strategy and Planning Manager to enhance marketing success through operational frameworks and planning processes. This manager will collaborate with senior leaders to execute marketing strategies and manage programs effectively within a diverse team.

Benefits

Comprehensive health and wellness benefits

Open paid time off

Generous 401(k) matching program

Quarterly Path Perks

Access to professional development resources

Four-week paid sabbatical after five years

Qualifications

• 5-8 years of experience in strategic planning or marketing operations required.
• Experience in B2B SaaS or tech environments highly valued.
• Strong communicator capable of influencing across functions.

Responsibilities

• Design and optimize marketing operating rhythms.
• Manage end-to-end marketing programs with clear objectives.
• Support tracking of marketing investments and budget reconciliation.

Skills

Strategic planning

Project management

Collaboration

Analytical skills

Organization

Education

Bachelor's degree

Tools

Confluence

Asana

Tableau

Smartsheet

Job description

We are looking for a strategic, detail-oriented Strategy and Planning Manager to join our Marketing Strategy & Planning team. As the Strategy and Planning Manager, you will work closely with the Director of Marketing Strategy & Planning to implement and maintain the operational frameworks and planning processes that drive marketing success. You'll be responsible for executing marketing operating rhythms, coordinating cross-functional programs, and ensuring accountability across marketing initiatives.

This role will work closely with senior marketing leaders to build, optimize, and manage the marketing operating model. In this role you will lead integrated planning cycles, standardize and govern marketing artifacts and communications . It’s a unique opportunity to help shape how Marketing plans, operates, and drives business impact.

What your day to day could consist of:

• Help design and optimize core operating rhythms to drive alignment, accountability, and performance
• Manage key marketing programs end-to-end, ensuring clear objectives, milestones, and accountability
• Foster cross-functional collaboration across Marketing teams
• Lead preparation for Marketing Leadership Team meetings, offsites, and strategic sessions
• Manage documentation and knowledge management for marketing strategy and planning
• Establish & train teams with best practices for pitching, briefing, and planning
• Ensure consistent communication of priorities and progress across teams
• Support tracking or marketing investment and reconciliation with budget owners.
• Identify and analyze resource needs and allocation across marketing initiatives to optimize team effectiveness
• Support performance reporting and share of progress against quarterly and annual marketing plans

What is needed:

• 5–8 years of experience in strategic planning, agency production management, marketing operations, and/or program/project management in a B2B SaaS or tech environment
• Experience with go-to-market strategy, planning cycles, and performance management
• Strong communicator and collaborator who can influence at all levels and across functions
• Exceptional organizational and project management skills with strong attention to detail
• Ability to navigate ambiguity, prioritize effectively, and drive outcomes in fast-moving environments
• Proficiency with tools like Confluence, Asana, Tableau, Smartsheet, or similar for planning and reporting
• A proactive, curious mindset with a passion for enabling performance and driving clarity
• Experience with budget management/tracking
• Analytical skills for performance reporting
• Change management experience

$116,000 - $159,500 a year Compensation details listed in this posting reflect the base rate only and do not include bonus, equity, sales incentives or other role specific compensation that the role may be eligible for. ActiveCampaign believes in and is committed to equitable compensation practices. The salary range provided above is a good faith estimate of the pay range determined by the location associated with the job posting. The actual salary depends on a candidate’s skills, experience, and work location.

About ActiveCampaign:

ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.

With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.

ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm

-Open paid time off

-Generous 401(k) matching program with immediate vesting

-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend

-Access to professional development resources through LinkedIn Learning

-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.