Senior Manager, Marketing Planning And Strategy, Back to College

Walmart; Arkansas; On-site; USD 90,000 - 180,000; Full time

Job summary

Walmart is seeking a Marketing Campaign Lead to oversee the Back to College campaign efforts. This pivotal role involves developing strategies, managing project execution, and reporting to senior leadership while promoting Walmart's image and driving customer loyalty, particularly among Gen Z.

Benefits

Competitive pay

Performance bonuses

Health coverage

401(k) plan

Stock purchase options

Paid time off

Educational benefits covering tuition and fees

Qualifications

• 3 years' experience in marketing OR 7 years' experience in a related field.
• Experience leading cross-functional projects.
• Supervisory experience preferred.

Responsibilities

• Lead end-to-end marketing efforts for the Back to College campaign.
• Present to senior leadership with updates on performance and strategies.
• Collaborate with partners to promote and prioritize initiatives.

Skills

Cross-category marketing strategy

Campaign execution

Project management

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Master’s degree in Business Administration

Job description

Position Summary

Our role as marketers is to inspire customers to consider Walmart as a destination for Back to College (and Sporting Goods when relevant). This position will lead Walmart’s Back to College cross-category campaign, aiming to change perceptions of Walmart, attract new Gen Z customers, and drive loyalty among existing shoppers. You will collaborate with retail, site merchandising, creative teams, and media channels to create and execute marketing plans for this strategic season. Additionally, you will advocate for Sports, Fun & Fitness, and Sporting Goods in ongoing media efforts.

The ideal candidate has experience in cross-category marketing strategy, brief development, and campaign execution. This role requires a strategic thinker and an executional powerhouse capable of managing multiple projects in a fast-paced environment. Back to College presents a significant opportunity for growth, making this a high-impact role.

Key Responsibilities

• Lead College Campaign: Oversee end-to-end efforts to drive consideration and conversion across categories. Develop seasonal strategies and briefs, approve creative concepts, and manage media plan execution.
• Represent Campaign: Present to senior leadership, including the CMO, with updates on performance and strategies.
• Sporting Goods Partnerships: Collaborate with merchants and channel partners to promote categories, prioritize initiatives, and negotiate placements.
• Support broader strategic marketing campaigns as needed.

Walmart offers competitive pay, performance bonuses, and comprehensive benefits including health coverage, 401(k), stock purchase, paid time off, and more. For details, visit https://one.walmart.com/notices.

Live Better U is an educational benefit program covering tuition, books, and fees for associates. Eligibility varies; see One.Walmart for more information.

The annual salary range is $90,000 - $180,000, with potential bonuses and stock options.

Minimum Qualifications

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing OR 7 years' experience in marketing or related field.

Preferred Qualifications

Experience leading cross-functional projects, supervisory experience, and a Master’s degree in Business Administration are preferred.

Primary Location

702 Sw 8th St, Bentonville, AR 72716, United States