Marketing Strategist

Hoefer Welker; Kansas City (MO); On-site; USD 60,000 - 90,000; Full time

Job summary

Hoefer Welker seeks a Marketing Strategist in Kansas City to lead proposal strategy, content development, and market research. You will guide pursuit strategy, mentor senior staff, and ensure proposal quality and compliance. The role requires a BA/BS in Marketing or related field and at least four years in marketing, preferably in A/E/C.

Strong writing and Adobe InDesign are valued skills. The position is full-time and on site in Kansas City, MO, with opportunities to influence firm-wide

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, Journalism, or related field.
• Post-graduate education, CPSM designation and/or Project Management Certification a plus.
• Minimum of four years of experience in marketing, preferably in A/E/C.

Responsibilities

• Lead strategy and development of competitive proposals.
• Analyze RFP/RFQ to define approach, win themes, and content direction.
• Direct proposal kickoff meetings and guide strategy and messaging.
• Conduct market and client research to inform pursuits.
• Oversee proposal content quality for accuracy and compliance.
• Review scope, staffing, and narratives for alignment with strategy.
• Quality control reviews of proposals and related materials.
• Develop interview materials and coordinate strategic messaging.
• Mentor coordinators on proposal processes and best practices.
• Lead post-submittal debriefs to improve future pursuits.
• Track wins/losses; provide insights to market leaders.
• Preserve updated materials in firm systems.

Skills

Proposal strategy

Market research

Leadership

Writing & editing

Time management

Communication

Education

Bachelor's degree in Marketing/Communications/PR/Journ.

CPSM designation (a plus)

Project Management Certification (a plus)

Tools

Adobe Creative Suite

InDesign

Job description

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Job Title

Marketing Strategist

Job Type

Full-time

Location

Kansas City - Kansas City, MO 64112 US (Primary)

Education

Bachelor's Degree

Category

Marketing/Communications

Job Description

The marketing strategist leads proposal strategy and content development that supports firm objectives. The role conducts client and market research, guides pursuit strategy, and collaborates with principals and senior staff. The strategist oversees proposal quality, mentors coordinators, and provides insights that improve decision-making and pursuit performance.

Essential Functions:

• Lead strategy and development of responsive, competitive proposals.
• Analyze RFP and RFQ documents to define approach, win themes, and content direction.
• Direct proposal kickoff meetings and guide teams on strategy and messaging.
• Conduct market and client research to support pursuit planning and inform principals.
• Oversee proposal content quality for accuracy, compliance, and clarity.
• Review scope, staffing, experience, and narratives for alignment with strategy.
• Perform detailed quality control reviews of proposals and related materials.
• Lead development of interview materials and coordinate strategic messaging.
• Mentor coordinators and senior coordinators on proposal processes and best practices.
• Lead post ‑ submittal debriefs to evaluate strategies and improve future pursuits.
• Track wins and losses and provide insights and recommendations to market leaders.
• Guide proposal closeout and ensure updated materials are preserved in firm systems.

Job Requirements

Education and Experience:

B.A. or B.S. in Marketing, Communications, PR, Journalism, or related courses of study. Post-graduate education, CPSM designation and/or Project Management Certification a plus. Minimum of four years of experience in marketing, preferably in A/E/C.

Required Skills/Abilities:

• Strong analytical, writing, and communication skills
• Ability to lead proposal strategy and guide teams through development
• Strong time management and organizational skills
• Proficiency in Adobe Creative Suite with strong InDesign skills
• Ability to mentor staff and support team growth
• Strong research skills and ability to translate findings into strategic insights
• Ability to work independently and exercise judgment in complex pursuits

To perform this job successfully, an individual must be detail oriented and able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equal Opportunity Employer/Veterans/Disabled