Marketing Strategist

Hoefer Welker; Dallas (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Hoefer Welker is seeking a Marketing Strategist to lead proposal strategy and content development aligned with firm objectives. You will conduct client and market research, guide pursuit strategy, and collaborate with principals and senior staff on compelling proposals.

You will mentor coordinators, ensure proposal quality, and track win/loss metrics while refining messaging for future pursuits in a fast-paced A/E/C environment.

Qualifications

• B.A. or B.S. in Marketing, Communications, PR, Journalism, or related fields.
• Post-graduate education, CPSM designation and/or Project Management Certification a plus.
• Minimum of four years of experience in marketing, preferably in A/E/C.

Responsibilities

• Lead strategy and development of responsive, competitive proposals.
• Analyze RFP and RFQ documents to define approach, win themes, and content direction.
• Direct proposal kickoff meetings and guide teams on strategy and messaging.
• Conduct market and client research to support pursuit planning and inform principals.
• Oversee proposal content quality for accuracy, compliance, and clarity.
• Review scope, staffing, experience, and narratives for alignment with strategy.
• Perform detailed quality control reviews of proposals and related materials.
• Lead development of interview materials and coordinate strategic messaging.
• Mentor coordinators and senior coordinators on proposal processes and best practices.
• Lead post ‑ submittal debriefs to evaluate strategies and improve future pursuits.
• Track wins and losses and provide insights and recommendations to market leaders.
• Guide proposal closeout and ensure updated materials are preserved in firm systems.

Skills

Analytical skills

Writing skills

Communication skills

Proposal leadership

Time management

Independent work

Research skills

Education

Bachelor's in Marketing

Tools

Adobe InDesign

Adobe Creative Suite

Job description

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Job Title

Marketing Strategist

Job Type

Full-time

Location

Education

Bachelor's Degree

Category

Marketing/Communications

Job Description

The marketing strategist leads proposal strategy and content development that supports firm objectives. The role conducts client and market research, guides pursuit strategy, and collaborates with principals and senior staff. The strategist oversees proposal quality, mentors coordinators, and provides insights that improve decision‑making and pursuit performance.

Essential Functions:

• Lead strategy and development of responsive, competitive proposals.
• Analyze RFP and RFQ documents to define approach, win themes, and content direction.
• Direct proposal kickoff meetings and guide teams on strategy and messaging.
• Conduct market and client research to support pursuit planning and inform principals.
• Oversee proposal content quality for accuracy, compliance, and clarity.
• Review scope, staffing, experience, and narratives for alignment with strategy.
• Perform detailed quality control reviews of proposals and related materials.
• Lead development of interview materials and coordinate strategic messaging.
• Mentor coordinators and senior coordinators on proposal processes and best practices.
• Lead post ‑ submittal debriefs to evaluate strategies and improve future pursuits.
• Track wins and losses and provide insights and recommendations to market leaders.
• Guide proposal closeout and ensure updated materials are preserved in firm systems.

Job Requirements

Education and Experience:

B.A. or B.S. in Marketing, Communications, PR, Journalism, or related courses of study. Post‑graduate education, CPSM designation and/or Project Management Certification a plus. Minimum of four years of experience in marketing, preferably in A/E/C.

Required Skills/Abilities:

• Strong analytical, writing, and communication skills
• Ability to lead proposal strategy and guide teams through development
• Strong time management and organizational skills
• Proficiency in Adobe Creative Suite with strong InDesign skills
• Ability to mentor staff and support team growth
• Strong research skills and ability to translate findings into strategic insights
• Ability to work independently and exercise judgment in complex pursuits

To perform this job successfully, an individual must be detail oriented and able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equal Opportunity Employer/Veterans/Disabled