Marketing Specialist – Team Lead

Questanalytics; Overland Park (KS); On-site; USD 95,000 - 130,000; Full time

Job summary

Quest Analytics seeks an AI-Forward Marketing Specialist – Team Lead to steer content and editorial strategy across enterprise network intelligence and provider data accuracy. You will shape our brand voice, manage a content calendar, and collaborate with Marketing to drive demand through articles, case studies, webinars, and campaigns.

You'll lead a team, partner with agencies, and experiment with AI tools like Claude and Copilot to improve research, ideation, creation, repurposing, targeting,

Qualifications

• Experience leading content and editorial strategy in a marketing team.
• Ability to develop editorial strategy and manage a team.
• Strong writing and storytelling for thought leadership.

Responsibilities

• Lead content and thought leadership strategy across enterprise network intelligence and related topics.
• Translate complex topics into compelling stories for healthcare executives across formats (articles, white papers, case studies, webinars).
• Build and manage an integrated content calendar aligning priorities, campaigns, events, social media, and demand generation.
• Collaborate with Marketing and other teams to extend content across channels and formats.
• Coach and manage external agencies and contractors for campaigns and content production.
• Embed AI tools into research, ideation, creation, repurposing, targeting, execution, and measurement workflows.

Skills

Content strategy

Editorial leadership

Team management

AI tooling

Job description

AI-Forward Marketing Specialist – Team Lead

About Quest Analytics

Quest Analytics is a leading healthcare technology company transforming how health plans and healthcare organizations manage provider networks. Our enterprise network intelligence platform combines data, technology, and deep industry expertise to help organizations improve provider data accuracy, strengthen network performance, navigate complex regulatory requirements, and ultimately improve access to care.

As healthcare and technology continue to evolve, so does the way we tell our story. We’re building a Marketing organization that combines exceptional human creativity and expertise with AI to work smarter, move faster, and create content that makes an impact.

The Opportunity

We’re looking for an AI-Forward Marketing Specialist – Team Lead to serve as the strategic content and editorial engine of Quest Analytics’ Marketing team.

This is more than a content creation role. You’ll own our content and editorial strategy, help establish Quest Analytics as an authoritative voice in enterprise network intelligence, and assist a team responsible for bringing our brand to life across content, social media, video, campaigns, and digital channels.

You’ll also play an important role in shaping how our Marketing team works. In partnership with the VP of Marketing, you’ll help transform our content function into an AI-forward marketing organization, moving beyond one-off AI experimentation and embedding tools such as Claude, Microsoft Copilot, and emerging technologies into how we research, ideate, create, repurpose, target, execute, and measure our work.

We’re looking for someone who is equally comfortable writing a compelling thought leadership piece, developing an editorial strategy, helping a team, managing agency partners, and experimenting with AI to find better ways to get the work done.

Build the Quest Analytics Story

Lead our content and thought leadership strategy across enterprise network intelligence, provider data accuracy, compliance analytics, network management, and the evolving healthcare landscape.

You’ll translate complex topics and internal expertise into compelling stories that resonate with healthcare executives and decision-makers across articles, white papers, case studies, webinars, email campaigns, digital experiences, and social content.

You’ll also help establish and protect a consistent, differentiated Quest Analytics brand voice across channels.

Own the Content Engine

Build and manage an integrated content and editorial calendar that connects business priorities, campaigns, thought leadership, events, social media, and demand generation.

You’ll identify opportunities to create meaningful new content while finding smarter ways to extend high-performing content across channels, audiences, and formats.

In partnership with Marketing and teams across the organization, you’ll:

• Develop marketing plans designed to increase brand awareness, audience engagement, and pipeline growth.
• Translate campaign strategies into clear content plans, deliverables, owners, and timelines.
• Identify opportunities to strengthen the Quest Analytics website through landing pages, blogs, resources, thought leadership, SEO/AEO optimization, and improved user experiences.
• Collaborate with Social Media to expand our presence, grow relevant audiences, and increase engagement.
• Partner with the Events team to connect conferences and events to broader campaigns and content strategies.
• Support and optimize paid digital campaigns across SEM, programmatic, and social channels with a focus on measurable performance and ROI.

Assist the Team & the Work

Provide day-to-day team leadership across a content team spanning social media, video production, and marketing project management.

You’ll create clarity around priorities, help the team balance competing demands, remove roadblocks, and ensure work meets a high creative and editorial standard.

You’ll:

• Develop project timelines, assignments, and priorities across internal teams, contractors, agencies, and vendors.
• Coach team members and foster a culture of continuous learning, experimentation, accountability, and professional growth.
• Establish and track annual KPIs and ensure key projects and deliverables stay on track.
• Manage external contractors and vendors, including project scoping, briefing, contracted hours, budgets, deliverables, and performance.
• Communicate priorities, milestones, budget considerations, and risks between Marketing leadership and the broader team.
• Partner with subject matter experts and business leaders to create accurate, differentiated, and on‑brand campaigns and content.

Help Build an AI-Forward Marketing Organization

AI isn’t an add-on to this role, it’s part of the job.