Marketing Specialist (Schlotzsky's)

gotofoodsjobs; Atlanta (GA); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Schlotzsky’s brand marketing team is seeking a Brand Marketing Specialist to manage asset libraries, coordinate go-to-market activities, and oversee the customer journey across in-store, digital, CRM, media and franchise channels.

You will work with cross-functional partners to ensure brand touchpoints are accurate and consistently connected, supporting national campaigns, market tests, and ongoing optimizations.

Qualifications

• Bachelor's Degree in Marketing, public relations, communications, business, advertising, or other related field of study.
• 2-4 years of experience in marketing, advertising, sales, promotions, or event planning.

Responsibilities

• Manage brand assets and ensure consistency across in-store, digital, CRM, media and franchise channels.
• Coordinate go-to-market activities and market test packout logistics.
• Oversee brand infrastructure and customer journey touchpoints to drive aligned executions.
• Track and translate feedback into actionable workflow updates for cross-functional teams.
• Support day-to-day brand marketing operations and national campaigns with partners.

Skills

Microsoft Office Suite

Clear communication

Active listening

Stakeholder management

Relationship building

Time management

Writing & editing

Travel up to 15%

Education

Bachelor's degree in Marketing/PR/Communications

Job description

The Brand Marketing Specialist supports the success of the Schlotzsky’s brand through disciplined brand asset management and optimization, go-to-market coordination, brand infrastructure management, and customer journey oversight. This role is responsible for managing creative requests, translating feedback into actionable workflow updates, coordinating national and market test packout kit logistics, maintaining campaign tools and store-level details, and helping ensure brand touchpoints are accurate, consistent, and intentionally connected across in-store, digital, CRM, media, and franchisee-facing channels.

The Brand Marketing Specialist must be an organized, detail-oriented, and planful individual who can manage timelines, deliverables, follow-ups, and cross-functional inputs to support seamless execution for customers, franchisees, and internal partners. Reporting to the Sr. Brand Marketing Manager, this role works closely with brand, creative, media, operations, and technology partners to support day-to-day brand marketing operations, market tests, national campaigns, and ongoing customer journey optimizations.

This position is based in our corporate office in Atlanta, GA with work from home Fridays.

Education

• Bachelor's Degree Marketing, public relations, communications, business, advertising, or other related field of study Pref

Work Experience

• 2-4 years Experience in marketing, advertising, sales, promotions, or event planning Pref

Skills and Abilities

• Proficient in Microsoft Office Suite
• Ability to communicate in clear concise language; to demonstrate active listening while engaging others; and to present to key stakeholders in a relevant and compelling manner
• Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support
• Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner
• Ability to work under time constraints to ensure critical deadlines are met; and to effectively prioritize work
• Ability to write clearly and informatively; to edit work for spelling and grammar; to read and accurately interpret written information; and varies writing style to meet needs
• Ability to travel overnight approximately 15% annually