Brand Specialist

Market Value Southwest; New York (NY); On-site; USD 42,000 - 56,000; Full time

Job summary

Market Value Southwest is seeking a Brand Specialist to develop and execute brand initiatives that strengthen awareness and audience engagement. You will work closely with the marketing team to maintain brand standards, support campaigns, and ensure messaging is clear across activities.

The ideal candidate is creative, detail-oriented, and able to contribute ideas for brand-focused projects while collaborating with events and marketing teams.

Qualifications

• Bachelor's degree or 1–2 years of relevant experience in branding or marketing.
• Strong written and verbal communication skills for messaging across campaigns.
• Attention to brand consistency and detail in all materials.
• Organized, with ability to manage multiple campaigns and assets.
• Creative thinker who can contribute ideas for brand initiatives.

Responsibilities

• Support the execution of brand marketing and awareness initiatives.
• Maintain consistent brand messaging across marketing activities.
• Review promotional materials for alignment with brand standards.
• Assist with campaigns to increase brand visibility and engagement.
• Develop and organize branded materials and resources.
• Communicate brand messaging during promotional initiatives.
• Collaborate with marketing and event teams for campaign execution.
• Monitor audience responses and gather feedback on brand perception.
• Conduct basic market trend research and track campaign documentation.
• Evaluate promotional initiatives for effectiveness and opportunities.

Skills

Communication

Detail orientation

Organizational skills

Creative mindset

Research skills

Project support

Teamwork

Education

Bachelor's degree

Job description

Market Value Southwest is a marketing and customer engagement company that helps brands connect with their audiences through strategic campaigns, live experiences, events, and brand activations. Our collaborative team combines creative thinking, thoughtful planning, and hands-on execution to deliver professional, engaging experiences tailored to each client's goals.

Job Description

We are seeking a Brand Specialist to support the development and execution of brand initiatives that strengthen awareness, consistency, and audience engagement. This role works closely with the marketing team to help maintain brand standards, support promotional campaigns, and ensure company messaging is presented clearly across marketing activities.

The Brand Specialist will contribute to brand-focused projects, monitor audience response, and gather insights that help improve future initiatives. This position is well suited for someone who is creative, detail-oriented, and interested in how brands connect with their audiences.

Responsibilities

• Support the execution of brand marketing and awareness initiatives
  
• Help maintain consistent brand messaging and presentation across marketing activities
  
• Review promotional materials for alignment with established brand standards
  
• Support campaigns designed to increase brand visibility and audience engagement
  
• Assist with the development and organization of branded materials and resources
  
• Communicate approved brand, product, and service messaging during promotional initiatives
  
• Participate in product, service, and brand-focused marketing programs
  
• Monitor audience responses and engagement with brand initiatives
  
• Gather feedback regarding customer interests, questions, and brand perception
  
• Conduct basic research on market trends, competitors, and audience preferences
  
• Track brand activities and maintain organized campaign documentation
  
• Assist with evaluating the effectiveness of promotional and awareness initiatives
  
• Identify opportunities to improve brand presentation and audience engagement
  
• Collaborate with marketing and event teams to support consistent campaign execution
  
• Maintain current knowledge of company products, services, campaigns, and brand priorities
  
• Support promotional events and brand experiences when needed
  
• Contribute ideas for future brand and marketing initiatives
  

Requirements

• Bachelor's degree or 1-2 years of relevant professional experience
  
• Strong written and verbal communication skills
  
• Strong attention to detail and brand consistency
  
• Excellent organizational and project-support abilities
  
• Creative mindset with an interest in branding and consumer engagement
  
• Ability to communicate brand and product information clearly
  
• Strong research, observation, and problem-solving skills
  
• Comfortable managing multiple projects and priorities
  
• Dependable with strong follow-through
  
• Ability to work independently and collaboratively
  
• Previous experience in branding, marketing, communications, promotions, events, or a related environment is preferred
  
• Comprehensive training and ongoing support
  
• hands-on experience with brand marketing initiatives
  
• Exposure to brand strategy, audience engagement, and promotional campaigns
  
• Collaborative and team-oriented work environment
  
• Opportunities to strengthen branding, marketing, research, and communication skills
  
• Opportunities for continued growth and increased responsibility