Brand Marketing Operations Lead

GoTo Foods; Atlanta (GA); Hybrid; USD 50,000 - 70,000; Full time

Job summary

Schlotzsky’s is seeking a Brand Marketing Specialist to support brand asset management, go‑to‑market coordination, and customer journey oversight. You will manage creative requests, translate feedback into workflows, and coordinate kit logistics across in‑store, digital, CRM, media, and franchisee channels.

The role reports to the Sr. Brand Marketing Manager and collaborates with brand, creative, media, operations, and technology partners to ensure seamless execution for customers, franchisees,

Qualifications

• Strong project management and multi‑stream delivery
• Ability to translate feedback into actionable requests
• Deep understanding of brand marketing operations and touchpoints

Responsibilities

• Submit, manage, and track creative requests from intake through completion.
• Collect creative feedback and translate direction into workflow updates.
• Audit and optimize creative across in-store, digital, CRM, and media to ensure synchronized messaging.
• Support customer journey mapping, optimizations, and gap analysis across key brand channels.
• Manage logistics for national and market test packout kits and coordinate final sign‑offs.
• Maintain accurate store‑level details for print, asset management, and campaign execution.

Education

Bachelor's Degree in Marketing, Business, Communications

Tools

Airtable

Campaign Manager

FRM

Xennial

Job description

Schlotzsky’s is seeking a Brand Marketing Specialist to support brand asset management, go‑to‑market coordination, and customer journey oversight. You will manage creative requests, translate feedback into workflows, and coordinate kit logistics across in‑store, digital, CRM, media, and franchisee channels.

The role reports to the Sr. Brand Marketing Manager and collaborates with brand, creative, media, operations, and technology partners to ensure seamless execution for customers, franchisees,