Marketing Specialist (Remote)

BridgeCare - A Locums Company; United States; On-site; USD 41,000 - 56,000; Full time

Benefits offered by this job

Paid Time Off

Health insurance

Life insurance

Vision insurance

Dental insurance

Disability insurance

AD&D insurance

Flexible Spending Account

Health Savings Account

401(k)

Leadership development

Job summary

BridgeCare - A Locums Company in the United States seeks a hands-on Marketing Specialist to own the end-to-end marketing strategy with a focus on paid social (Meta) and search (Google). Under the Business Development Director, you will build campaigns, write copy, design briefs, and analyze performance, gaining real ownership over BridgeCare’s market presence.

The role targets CRNAs, anesthesiologists, hospital administrators, and practice managers, aiming to raise brand awareness and demand so

Qualifications

• 3+ years of marketing experience with hands-on Meta Ads Manager and Google Ads experience.
• Proven track record of running paid campaigns that drove measurable business results (leads, brand awareness, pipeline).
• Strong understanding of B2B marketing funnels, ideally in healthcare, staffing, or a similar relationship-driven B2B industry.

Responsibilities

• Develop and execute the end-to-end marketing strategy across paid, organic, and brand channels with Meta and Google as core pillars.
• Write ad copy, design creative briefs, and manage campaigns from setup to optimization.
• Oversee landing page strategy and CRO for paid campaigns to improve ROAS.
• Lead generation through campaigns targeting clinics and hospitals; collaborate with Sales and Recruiting on lead handoff.

Skills

Meta Ads Manager

Google Ads

Copywriting

Campaign optimization

Tools

Google Analytics

Landing page optimization

Job description

We're looking for a hands-on Marketing Specialist who will run our marketing strategy end-to-end with a specific focus on paid social (Meta) and search (Google) advertising. Working under the guidance of the Business Development Director you'll be building campaigns, writing copy, designing creative briefs, and analyzing performance yourself. You'll have real ownership over how we show up in the market.

Our audience is B2B: practice managers, hospital administrators, and decision-makers at clinics and independent hospitals who staff CRNAs and anesthesiologists. Your job is to build sustained brand awareness and demand so that when they have a locum need, Bridgecare is the first call they make.

What You'll Own:

Marketing Strategy & Brand Management

• Execute the overall marketing plan across paid, organic, and brand channels, with Meta and Google as the core pillars.
• Create a consistent brand voice and presence that positions Bridgecare as the trusted name in CRNA/anesthesiologist locum staffing.
• Understand the competitive landscape in locum tenens staffing and identify opportunities to differentiate Bridgecare.

Digital Marketing & Campaign Execution

• Build, launch, and optimize Facebook/Instagram ad campaigns, including audience targeting, creative testing, and budget management.
• Manage Google Ads campaigns targeting healthcare administrators and facilities searching for locum staffing solutions.
• Write ad copy, develop creative concepts, and work with the Sales Manager and Business Development Director to build out drip campaigns.
• Oversee landing page strategy and conversion optimization for paid traffic.

Lead Generation & Business Partnership

• Build campaigns that generate qualified inbound interest from clinics and hospitals.
• Work closely with the Sales and Recruiting teams on lead handoff to support business development and recruiting efforts.

Performance Tracking & Optimization

• Own reporting on CAC, lead quality, conversion rates, and ROAS.
• Use data to continuously refine targeting, campaign performance, and marketing spend.

What We're Looking For

• 3+ years of marketing experience with hands-on Meta Ads Manager and Google Ads experience
• Proven track record of running paid campaigns that drove measurable business results (leads, brand awareness, pipeline)
• Strong understanding of B2B marketing funnels, ideally in healthcare, staffing, or a similarly relationship-driven B2B industry
• Comfortable owning the strategy execution, this role has a lot of autonomy, and we want someone who takes initiative rather than waits for direction
• Strong copywriting and creative instincts; you can write ad copy that resonates with busy healthcare administrators
• Data-driven mindset comfortable in ad platforms' analytics, Google Analytics, and reporting tools
• Experience with brand-building in a competitive or crowded market is a plus
• Familiarity with the locum tenens, healthcare staffing, or broader healthcare industry is a strong plus (not required)

Total Rewards

• Generous benefits package, including:
• Salary: $30 - $41 hourly
• Paid Time Off
• Health, life, vision, dental, disability, and AD&D insurance
• Flexible Spending Accounts/Health Savings Accounts
• 401(k)
• Leadership and professional development opportunities

EEO Statement

North American Partners in Anesthesia is an equal opportunity employer.