Marketing Specialist (Remote)

NAPA Anesthesia; Melville (NY); Hybrid; USD 41,000 - 56,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k)

Job summary

North American Partners in Anesthesia (NAPA) is seeking a Marketing Specialist (Remote) to lead our paid social and search campaigns. You will own the marketing strategy, craft compelling ad copy, and frame creative briefs while analyzing performance and optimizing spend.

You will target practice managers, hospital leaders, and clinicians, building brand presence and demand for locum staffing services with a data-driven approach and autonomy.

Qualifications

• 3+ years of hands-on marketing experience with Meta Ads Manager and Google Ads.
• Proven track record running paid campaigns that generate leads and demand.
• Strong understanding of B2B funnels in healthcare or related fields.

Responsibilities

• Own marketing strategy end-to-end with focus on paid social and search.
• Build campaigns, write copy, design briefs, and analyze performance.
• Oversee landing page strategy and conversion optimization for paid traffic.
• Collaborate with Sales and Recruiting to hand off qualified leads.

Skills

Meta Ads

Google Ads

Copywriting

Campaign optimization

Analytics

Budget management

Tools

Google Analytics

Facebook Business Manager

Job description

## Marketing Specialist (Remote)Applylocations: Melville Corporatetime type: Full timeposted on: Posted 2 Days Agojob requisition id: JR12040Melville,NY - USA**Position Requirements**We're looking for a hands-on Marketing Specialist who will run our marketing strategy end-to-end with a specific focus on paid social (Meta) and search (Google) advertising. Working under the guidance of the Business Development Director you'll be building campaigns, writing copy, designing creative briefs, and analyzing performance yourself. You'll have real ownership over how we show up in the market.Our audience is B2B: practice managers, hospital administrators, and decision-makers at clinics and independent hospitals who staff CRNAs and anesthesiologists. Your job is to build sustained brand awareness and demand so that when they have a locum need, Bridgecare is the first call they make.**What You'll Own**:**Marketing Strategy & Brand Management*** Execute the overall marketing plan across paid, organic, and brand channels, with Meta and Google as the core pillars.* Create a consistent brand voice and presence that positions Bridgecare as the trusted name in CRNA/anesthesiologist locum staffing.* Understand the competitive landscape in locum tenens staffing and identify opportunities to differentiate Bridgecare.**Digital Marketing & Campaign Execution*** Build, launch, and optimize Facebook/Instagram ad campaigns, including audience targeting, creative testing, and budget management.* Manage Google Ads campaigns targeting healthcare administrators and facilities searching for locum staffing solutions.* Write ad copy, develop creative concepts, and work with the Sales Manager and Business Development Director to build out drip campaigns.* Oversee landing page strategy and conversion optimization for paid traffic.**Lead Generation & Business Partnership*** Build campaigns that generate qualified inbound interest from clinics and hospitals.* Work closely with the Sales and Recruiting teams on lead handoff to support business development and recruiting efforts.**Performance Tracking & Optimization*** • Own reporting on CAC, lead quality, conversion rates, and ROAS.* • Use data to continuously refine targeting, campaign performance, and marketing spend.**What We're Looking For*** 3+ years of marketing experience with hands-on Meta Ads Manager and Google Ads experience* Proven track record of running paid campaigns that drove measurable business results (leads, brand awareness, pipeline)* Strong understanding of B2B marketing funnels, ideally in healthcare, staffing, or a similarly relationship-driven B2B industry* Comfortable owning the strategy execution, this role has a lot of autonomy, and we want someone who takes initiative rather than waits for direction* Strong copywriting and creative instincts; you can write ad copy that resonates with busy healthcare administrators* Data-driven mindset comfortable in ad platforms' analytics, Google Analytics, and reporting tools* Experience with brand-building in a competitive or crowded market is a plus* Familiarity with the locum tenens, healthcare staffing, or broader healthcare industry is a strong plus (not required)**Total Rewards*** Generous benefits package, including: + Salary: $30 - $41 hourly + Paid Time Off + Health, life, vision, dental, disability, and AD&D insurance + Flexible Spending Accounts/Health Savings Accounts + 401(k) + Leadership and professional development opportunities**EEO Statement**North American Partners in Anesthesia is an equal opportunity employer.### About UsNorth American Partners in Anesthesia (NAPA) has evolved through more than 30 years to become a leader in anesthesia and perioperative services. Single specialty and clinician led, we remain committed to our mission of delivering exceptional patient experiences, every day. At NAPA, we cultivate leaders, promote work-life balance, and celebrate diversity. We know your success promotes our success, and we give you the tools and programs to achieve your goals. With flexibility, a collegial and collaborative environment, a wide range of market-leading benefits, and career opportunities from coast-to-coast, your future is waiting at NAPA.