Market Research Analyst

Yamibuy

Brea (CA)

On-site

USD 55,000 - 85,000

Full time

11 days ago
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Benefits offered by this job

401(k) Matching
Health Insurance: Medical, Vision, and
Dental
Paid Time Off: Vacation, Sick, and
Team Building
Employee Discount
Employee Referral
Coffee and Snacks

Job summary

Yamibuy is seeking a data-driven marketing analyst to study demographic and consumer behavior, evaluate campaigns, and forecast trends. You will work with the marketing team to analyze patterns, optimize strategies, and present findings to management. The role emphasizes cross-functional collaboration and data-driven decision making.

The ideal candidate has a background in business analytics or statistics and is comfortable with time-series forecasting and marketing ROI analysis.

Qualifications

  • Professional analytics role with focus on marketing data.
  • Experience analyzing demographic and consumer data.
  • Familiarity with marketing data and ROI evaluation.

Responsibilities

  • Analyze demographic data at local, regional, national levels.
  • Examine buying patterns of website customers.
  • Study marketing data and identify underlying factors.
  • Evaluate marketing strategies against competitors.
  • Forecast marketing/sales trends using time series and ML methods.
  • Prepare reports on data analysis and campaign performance.

Skills

Data analysis
Marketing analytics
Time series forecasting
Research design
Collaboration with marketing

Education

Business Administration
Analytics
Statistics
Communication

Tools

XGBoost
SARIMA

Job description

Brea, United States | Posted on 09/30/2026

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Benefits & Compensation:
  • 401(k) Matching
  • Health Insurance: Medical, Vision, and Dental
  • Paid Time Off: Vacation, Sick, and Holidays
  • Team Building
  • Employee Discount
  • Employee Referral
  • Coffee and Snacks
  • $55370-85000
Job Duties:
  • Analyze demographic data on a local, regional, and national level;
  • Analyze buying and shopping patterns of current and potential consumers for specific types of products sold on the company’s website;
  • Analyze marketing data and separate them into parts to identify underlying principles, reasons, or facts;
  • Analyze marketing strategies and compare them with those of the company’s competitors;
  • Analyze marketing conditions and current industry trends and marketing methods, including search engine optimization, content marketing, social media marketing, and email marketing;
  • Analyze order-level structure from different dimensions; perform order structure analysis automation for recommendation systems and operation metrics to improve profit-gaining strategies;
  • Perform detailed analysis for Smart Shopping Cart project;
  • Provide metrics on add-on item recommendations;
  • Improve algorithm from SKU dimension and customer filing dimension;
  • Evaluate marketing analysis plans;
  • Evaluate methods of collecting data relating to customer demographics, preferences, shopping habits, etc.;
  • Work with Marketing Specialists to evaluate the effectiveness of marketing, advertising, and other strategies;
  • Evaluate methods of measuring customer satisfaction, including In-App Surveys, Post-Service Surveys, and Email Surveys;
  • Perform demand forecasts using time series models, including SARIMA, machine learning models, clustering, XGBoosting, and regression combined with time series features, on order-level and SKU-level forecasts;
  • Forecast and track marketing and sales trends with linear and exponential modeling;
  • Work with Marketing Specialists to design research methods for evaluating the performance of various marketing campaigns based on performance analysis and customer surveys;
  • Define and design survey methodology involving quantitative and qualitative survey methods;
  • Design methods to evaluate results or ROI under different scenarios, including worst, average, and best-case scenarios;
  • Design methods to measure customer retention rate and other consumption data;
  • Collaborate with Marketing Specialists to prepare reports on data analysis;
  • Prepare reports on new product marketing strategies and/or campaign plans;
  • Prepare order forecast reports, order structure analysis reports, and headcount forecast reports weekly for the team to monitor operation status;
  • Prepare reports of findings and present results to management of various departments; Support the marketing department in general operations.
Requirements:
  • Field (s) of study required: Business Administration, Analytics, Communication, Statistics, or related fields.
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