Marketing Intern - Community

Yami; Brea (CA); On-site; USD 14,547,000 - 19,286,000; Full time

Benefits offered by this job

Real-world marketing experience

Job summary

Yami is seeking a Marketing Intern - Community Marketing to create promotional content and lead campus and group ambassadors in weekly promotions and branding activities. You will maintain social channels and expand reach within student communities.

The role covers event planning, ambassador coordination, influencer outreach, and active community engagement, with a 3-month term and potential for extension.

Qualifications

• Pursuing or completed a Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
• Strong interest in social media/community marketing and influencer marketing.
• Familiarity with Rednote and current social media trends.
• Experience creating and editing short-form videos and digital content.
• Familiar with CapCut, Canva, Adobe Creative Suite or similar tools.
• Experience with CSSA is a plus.
• Proficient in Microsoft Excel, Word, and PowerPoint.
• Onsite M-F in the Brea office; able to engage in offline events.
• Excellent written and verbal English and Mandarin communication.

Responsibilities

• Recruiting and coordinating student ambassadors across campuses.
• Communicating with ambassadors about campaigns, guidelines, and activity tracking.
• Plan and execute on-campus events, engagement activities, and content initiatives.
• Encourage ambassadors to create and share engaging social media content featuring Yami's products.
• Maintain relationships with student groups (e.g., CSSA) and sponsor events.
• Monitor Yami RED account, reply to comments, and promote the RED order share program.
• Coordinate influencer outreach, UGC content, and campaign timelines.
• Assist with other marketing initiatives, community events, and cross-functional projects.

Skills

Social media marketing

Content creation

Influencer marketing

Data analysis

English and Mandarin communication

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

CapCut

Canva

Adobe Creative Suite

Rednote

Job description

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Job Summary

The Marketing Intern- Community Marketing is responsible for creating promotional content, as well as leading both campus and group ambassadors to run weekly promotions and monthly branding activities. They maintain social media channels, like RED, to expand our market and influence within the student community groups.

Job Responsibilities

• Recruiting, onboarding, and coordinating student ambassadors across college campuses.
• Communicating with student ambassadors, including campaign updates, content guidelines, and activity tracking.
• Help plan and execute on-campus events, student engagement activities, and content creation initiatives.
• Encourage student ambassadors to create and share engaging social media content featuring Yami's products and promotions. Review content and provide feedback to improve quality.
• Maintain good and active relationships with student ambassadors and various organizations (e.g., CSSA). Evaluate and sponsor organizations’ events to increase Yami’s awareness among student groups.

Yami RED Community Maintenance

• Monitoring Yami’s official RED account and replying to comments and group chats to keep the community active.
• Designing and promoting Yami’s RED order share program to increase the order share posts count and quality.
• Assisting with influencer marketing. Help coordinate influencer/User Generated Content (UGC) Creator outreach, product seeding, content deliverables, and campaign timelines.
• Assist with other marketing initiatives, community engagement activities, events, and cross-functional projects as assigned.

Qualifications & Requirements

• Currently pursuing or have completed a Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field, or a recent graduate.
• Strong interest in social media/community marketing, digital content creation, and influencer marketing.
• Familiarity with Rednote and current social media trends.
• Experience creating and editing short-form videos, photos, or other digital content through coursework, personal projects, or previous internships.
• Familiarity with content creation and editing tools such as CapCut, Canva, Adobe Creative Suite, or similar platforms is a plus.
• Worked in CSSA while in school is a plus
• Ability to understand and analyze data with proficiency at using Microsoft Excel, Word, and PowerPoint
• Familiar with group chat operation and management
• Fully Onsite M-F in the Brea office/ in offline events
• Responsible, passionate to work efficiently
• Ability to cooperate and communicate with other teams
• Related work experience in e-commerce company is a plus
• Excellent written and verbal communication skills in English and Mandarin
• 40 hours/ week, 3-month term with the possibility to extend/ transfer to a full-time position
• Creative, detail-oriented, organized, and eager to learn.
• Ability to manage multiple tasks, meet deadlines, and collaborate with team members.
• Interest in Asian food, beauty, lifestyle products, and pop culture is a plus.

Please share personal social media projects, school projects, content portfolios, and relevant extracurricular activities

Benefits & Compensation

• $22 per hour
• Real-world marketing experience in a fast-paced, high-growth company