Marketing Specialist - Performance Media

Rally House; United States; On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

Store discount

Flexible PTO

401k match

Parental leave

Paid holidays

Development opportunities

Job summary

Rally House in Lenexa, KS is seeking a Marketing Specialist - Performance Media to plan and optimize paid advertising across Meta and Google. You will implement data-driven campaigns, test creative assets, and analyze performance to maximize ROI.

Requirements include a bachelor's in marketing or related field and 2–3 years of paid media experience; Google/META certification is preferred. On-site role with a competitive benefits package and growth opportunities.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or a related field.
• 2–3 years of experience managing or supporting paid media campaigns on Meta or Google platforms.
• Google Ads or Meta Blueprint certification preferred.

Responsibilities

• Implement and optimize paid social media campaigns, primarily on Meta platforms (Facebook, Instagram), ensuring they achieve set performance targets.
• Assist in setting up, optimizing, and auditing Google Ads search campaigns to improve key metrics.
• Track and adjust campaigns based on performance metrics, ensuring the best use of the advertising budget.
• Work independently to test and refine creative assets, ad copy, and audience targeting to improve ad effectiveness.
• Create and maintain performance reports, offering actionable insights to improve campaigns over time.
• Work directly with marketing teams in establishing objectives and goals for each campaign.

Skills

Performance marketing concepts

Audience targeting

Conversion tracking

Strong analytical skills

Education

Bachelor’s degree in marketing, advertising, communications, or a related field

Tools

Meta Ads Manager

Google Ads

Job description

Rally House is a specialty retail store that carries all things local! We are looking for people who enjoy working for a growing organization, as we currently operate 300+ stores nationwide, with many more to come! You will enjoy an exclusive store discount when you join our team, as well as a competitive benefits package with flexible PTO, 401k match, parental leave, paid holidays, and receive continued development opportunities as we grow our company. We don't just provide jobs, we provide careers.

Job Description

The Marketing Specialist - Performance Media is responsible for creating and optimizing paid advertising campaigns across key digital platforms. This role focuses on executing data-driven strategies, testing creative assets, and analyzing performance metrics to maximize results. The position supports the development, implementation, and continuous improvement of paid media campaigns on digital platforms to drive business growth and achieve marketing objectives.

Responsibilities

• Implement and optimize paid social media campaigns, primarily on Meta platforms (Facebook, Instagram), ensuring they achieve set performance targets.
• Assist in setting up, optimizing, and auditing Google Ads search campaigns to improve key metrics.
• Track and adjust campaigns based on performance metrics, ensuring the best use of the advertising budget.
• Work independently to test and refine creative assets, ad copy, and audience targeting to improve ad effectiveness.
• Create and maintain performance reports, offering actionable insights to improve campaigns over time.
• Work directly with marketing teams in establishing objectives and goals for each campaign.

Skills and Knowledge

• Experience using Meta Ads Manager and Google Ads
• Familiarity with performance marketing concepts, audience targeting, and conversion tracking
• Strong analytical and problem-solving skills
• Takes initiative and delivers results with a high degree of accuracy and attention to detail

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or a related field
• 2-3 years of experience managing or supporting paid media campaigns on Meta or Google platforms
• Google Ads or Meta Blueprint certification preferred

Physical Requirements

• Ability to operate a computer, keyboard, mouse, and other standard office equipment
• Able to clearly view and read information on a computer screen
• Occasionally lift or move items up to 15 pounds

Location

On-site in Lenexa, KS

Pay Range

$55,000.00 - $70,000.00

We're fans, just like you! In order to provide customers with the best experience possible, we hire team members who share the same passion for sports as our customers. We encourage our team members to show their team spirit, so customers feel welcome to strike up a conversation about their favorite team, the latest game or even their favorite rivalry! We want to be more than just another sports store, and our team members help us stand apart from the competition.