Marketing Specialist - Performance Media

Rally House; Lenexa (KS); On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

Store discount

Flexible PTO

401k match

Parental leave

Paid holidays

Development opportunities

Job summary

Rally House in Lenexa, KS is seeking a Marketing Specialist - Performance Media to design and optimize paid advertising campaigns across Meta and Google platforms. You will implement data-driven strategies, test creative assets, and analyze results to drive growth.

The ideal candidate has 2–3 years of paid media experience, a marketing degree, and certification. This onsite role offers a competitive salary, benefits, PTO, and opportunities to grow with a nationwide retailer.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or related field.
• 2–3 years of paid media experience on Meta or Google platforms.
• Google Ads or Meta Blueprint certification preferred.

Responsibilities

• Implement and optimize paid social media campaigns on Meta platforms.
• Assist in setting up, optimizing, and auditing Google Ads search campaigns.
• Track and adjust campaigns based on performance metrics.
• Create and maintain performance reports.
• Work with marketing teams to establish objectives and goals for each campaign.

Skills

Meta Ads Manager

Google Ads

Performance marketing

Analytics

Campaign optimization

Education

Bachelor’s degree in marketing

Tools

Google Ads

Meta Ads Manager

Job description

Rally House is a specialty retail store that carries all things local! We are looking for people who enjoy working for a growing organization, as we currently operate 300+ stores nationwide, with many more to come! You will enjoy an exclusive store discount when you join our team, as well as a competitive benefits package with flexible PTO, 401k match, parental leave, paid holidays, and receive continued development opportunities as we grow our company. We don't just provide jobs, we provide careers. Apply today and be part of our growth!Job DescriptionThe Marketing Specialist - Performance Media is responsible for creating and optimizing paid advertising campaigns across key digital platforms. This role focuses on executing data-driven strategies, testing creative assets, and analyzing performance metrics to maximize results. The position supports the development, implementation, and continuous improvement of paid media campaigns on digital platforms to drive business growth and achieve marketing objectives.ResponsibilitiesImplement and optimize paid social media campaigns, primarily on Meta platforms (Facebook, Instagram), ensuring they achieve set performance targetsAssist in setting up, optimizing, and auditing Google Ads search campaigns to improve key metricsTrack and adjust campaigns based on performance metrics, ensuring the best use of the advertising budgetWork independently to test and refine creative assets, ad copy, and audience targeting to improve ad effectivenessCreate and maintain performance reports, offering actionable insights to improve campaigns over timeWork directly with marketing teams in establishing objectives and goals for each campaignSkills and KnowledgeExperience using Meta Ads Manager and Google Ads, Familiarity with performance marketing concepts, audience targeting, and conversion tracking, Strong analytical and problem-solving skills, Takes initiative and delivers results with a high degree of accuracy and attention to detailQualificationsBachelor’s degree in marketing, advertising, communications, or a related field2-3 years of experience managing or supporting paid media campaigns on Meta or Google platformsGoogle Ads or Meta Blueprint certification preferredPhysical RequirementsAbility to operate a computer, keyboard, mouse, and other standard office equipmentAble to clearly view and read information on a computer screenOccasionally lift or move items up to 15 poundsLocationOn-site in Lenexa, KSPay Range$55,000.00 - $70,000.00