Marketing Specialist- Outsourced IT Company

Link-High-Technologies-Inc.-1; Florham Park (NJ); Hybrid; USD 52,000 - 74,000; Full time

Benefits offered by this job

Health insurance

401k with company match

Disability coverage

Life insurance

PTO and holidays

Job summary

Link High Technologies in Florham Park, NJ is seeking a Marketing Coordinator to execute our marketing strategy, manage campaigns, and support lead generation as we grow our in-house capabilities. This hybrid role requires 3 days in-office and 2 days remote, with some local travel to events and trade shows within the region.

You'll collaborate with sales and leadership to build brand awareness, nurture prospects, and deliver content across blog, email, social, and digital channels for our IT/

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of marketing experience, ideally in IT, MSP, or B2B technology.
• Strong written and verbal communication skills.
• Proficiency with digital marketing and analytics tools (Google Analytics, social media platforms; experience with HubSpot, Apollo, Instantly.ai, or SEMrush a plus).
• Creative thinker and problem-solver who can manage multiple projects and deadlines.
• Comfortable working in office 3 days/week at our Florham Park, NJ headquarters.

Responsibilities

• Plan, execute, and monitor marketing campaigns across email, social media, and digital advertising.
• Develop engaging content for blogs, social media, newsletters, case studies, and marketing materials for IT decision-makers.
• Plan and run events, webinars, and trade shows and follow up on leads (No cold calling).
• Support ongoing SEO efforts and maintain lead-capture forms on leadhigh.com.
• Track campaign and website performance, prepare reports, and surface insights to improve results.
• Collaborate with sales and leadership to align marketing and sales efforts and provide a cohesive prospect experience.

Skills

Campaign planning

Content creation

Communication

Project management

Multitasking

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

HubSpot

SEMrush

Social media platforms

Job description

About Us

Link High Technologies is a managed IT services provider founded in 1992 and headquartered in Florham Park, NJ. For over 30 years we've delivered network management, cybersecurity, cloud services, and IT support to businesses across the NJ/NY/PA metro area, with deep expertise serving manufacturing and distribution companies alongside healthcare, government, and finance clients. Our mission is to empower businesses with reliable, secure, and efficient technology so they can focus on what they do best.

Job Summary

We're seeking a dynamic and detail-oriented Marketing Coordinator to join our team in Florham Park. This role will execute marketing strategy, manage campaigns, and support lead-generation efforts as we grow our in-house marketing capabilities. You'll work closely with sales and leadership to build brand awareness and fill the pipeline with qualified opportunities in our core verticals. This is a HYBRID role (3 days in the office in Florham Park, 2 Days Remote).

There will be some local travel to promote our company and IT services through in-person networking and trade show events. Most of these events are within one hour of our Florham Park offices.

Key Responsibilities

• Campaign Management: Plan, execute, and monitor sales-aligned marketing campaigns across email, social media, and digital advertising, including outbound sequences and prospecting workflows.
• Content Creation: Develop engaging content for blog posts, social media, newsletters, case studies, and other marketing materials that speak to IT decision-makers in manufacturing, distribution, healthcare, and other regulated industries.
• Event Coordination: Help plan and run events, webinars, and trade shows that put Link High in front of prospective clients. Follow up on leads afterwards. ( No cold calling)
• SEO & Website: Support ongoing SEO efforts (SEMrush) and help maintain and improve linkhigh.com content and lead-capture forms.
• Analytics & Reporting: Track campaign and website performance, prepare reports, and surface insights that improve results over time.
• Collaboration: Partner with the sales team and leadership to keep marketing and sales efforts aligned and to support a smooth, cohesive prospect experience.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of marketing experience, ideally in IT, MSP, or B2B technology.
• Strong written and verbal communication skills.
• Proficiency with digital marketing and analytics tools (Google Analytics, social media management platforms; experience with tools like HubSpot, Apollo, Instantly.ai, or SEMrush a plus).
• Creative thinker and problem-solver who can manage multiple projects and deadlines.
• Comfortable working in office 3 days/week at our Florham Park, NJ headquarters.

Benefits

• 100% employer-paid medical and dental insurance.
• 401(k) with company match.
• Short-term and long-term disability coverage.
• Life insurance.
• PTO that increases with tenure, plus paid holidays.
• Opportunities for professional development and growth in a stable, 30+ year old company.
• Collaborative, supportive team environment.