Marketing Technology Coordinator (HubSpot & CRM)

Orion Placement; Roseland (NJ); On-site; USD 70,000 - 100,000; Full time

Job summary

Orion Placement is seeking a Marketing Technology Specialist in Roseland, NJ to own platforms like HubSpot CRM/Marketing Hub and WordPress, and to optimize data quality and workflows across marketing, BD, and internal comms.

You will partner with Marketing, IT, HR, and leadership on digital initiatives, improving processes and the digital workplace. A 2+ year background in marketing tech and hands-on WordPress experience are required.

Qualifications

• 2+ years in marketing technology, CRM, or digital marketing.
• Hands-on WordPress experience required.
• HubSpot CRM/Marketing Hub experience strongly preferred (workflows, lists, automation, campaigns, reporting).
• Experience with intranets or digital workplace tech like SharePoint is a plus.

Responsibilities

• Administer and optimize marketing tech platforms (HubSpot CRM/Marketing Hub, intranets, email tools).
• Build/manage HubSpot lists, forms, landing pages, emails, workflows, reports, integrations.
• Maintain CRM data quality: contacts, companies, segmentation, duplicates, subscriptions, deliverability.
• Manage data imports/exports, cleanup, mapping, and audience segmentation for marketing initiatives.
• Maintain WordPress site content (bios, service pages, news, events, pages).
• Support SEO, analytics, tracking, lead capture, UX improvements.
• Create email campaigns, workflows, nurture programs, templates.
• Create dashboards/reports on email engagement, site performance, leads, conversions, intranet usage, marketing effectiveness.
• Support and enhance intranet, employee resources, navigation, internal comms.
• Automate repetitive tasks via APIs, webhooks, Zapier, Power Automate.
• Partner with Marketing, IT, HR, vendors on implementations, integrations, testing, training, and support.
• Translate technical concepts into practical solutions for marketing ops and digital workplace-improvement.

Education

Bachelor's degree in marketing, information systems, communications, business, or a related field

Tools

HubSpot CRM

HubSpot Marketing Hub

WordPress

SharePoint

Zapier

Microsoft Power Automate

Google Analytics

Google Tag Manager

Google Console

Intranet platforms

Job description

• Take ownership of the marketing technology platforms that support marketing, business development, client engagement, and internal communications.
• Work hands-on with HubSpot, WordPress, CRM data, marketing automation, analytics, intranet systems, and integrations.
• Make a visible impact by improving workflows, strengthening data quality, reducing manual processes, and helping teams work smarter.
• Partner directly with Marketing, IT, HR, leadership, and other stakeholders on technology initiatives and digital improvements.
• Join an established professional services environment that values collaboration, innovation, continuous improvement, and professional growth.
• Enjoy comprehensive benefits including medical, dental, vision, life and disability insurance, 401(k), paid time off, voluntary benefits, discretionary year-end bonuses, and merit‑based increases.

Location

Roseland, NJ. This is a full‑time position based in Roseland.

Note

Candidates should have 2+ years of directly relevant experience in marketing technology, CRM, digital marketing, marketing operations, or a closely related area. Hands‑on WordPress experience is required. HubSpot CRM and Marketing Hub experience is strongly preferred.

About Us

Confidential Employer. We are an established full‑service law firm committed to delivering sophisticated, relationship‑driven service to businesses and individuals. Our team combines a strong history of client service with a forward‑looking approach to technology, collaboration, and innovation. We invest in tools and people that help our professionals communicate more effectively, strengthen client relationships, and continuously improve how we work.

Job Description

• Administer and optimize marketing technology platforms including HubSpot CRM and Marketing Hub, intranet systems, email signature tools, and related business applications.
• Build and manage HubSpot lists, forms, landing pages, email campaigns, workflows, automation, reporting, and system integrations.
• Maintain and improve CRM data quality, including contact records, company data, segmentation, duplicate management, subscription preferences, and deliverability.
• Manage data imports, exports, cleanup, mapping, synchronization, and audience segmentation for marketing and business development initiatives.
• Maintain WordPress website content including professional biographies, service pages, news, publications, events, forms, and landing pages.
• Support SEO, website analytics, digital tracking, lead capture, and user experience improvements.
• Build, test, and deploy email marketing campaigns, automated workflows, nurture programs, and reusable templates.
• Create dashboards and reports covering email engagement, website performance, lead generation, conversions, intranet usage, and marketing effectiveness.
• Support and enhance the firm's intranet, employee resources, announcements, navigation, and internal digital communications.
• Identify opportunities to automate repetitive work using APIs, webhooks, Zapier, Microsoft Power Automate, and similar integration technologies.
• Partner with Marketing, IT, HR, vendors, and business stakeholders on implementations, integrations, upgrades, testing, troubleshooting, training, and user support.
• Translate technical concepts into practical solutions that improve marketing operations, internal communication, and the overall digital workplace.

Qualifications

• 2+ years of experience in marketing technology, CRM, marketing operations, digital marketing, intranet administration, or a related field.
• Hands‑on WordPress experience required.
• HubSpot CRM and Marketing Hub experience strongly preferred, especially workflows, lists, automation, campaigns, reporting, and database administration.
• Experience with an intranet, SharePoint, employee communications platform, or similar digital workplace technology strongly preferred.
• Familiarity with CRM data structures, database hygiene, APIs, webhooks, integrations, and data synchronization highly desirable.
• Experience with Zapier, Microsoft Power Automate, Google Analytics, Google Tag Manager, Search Console, or similar tools preferred.
• CodeTwo, SurePoint, or comparable email signature, legal CRM, financial, or practice management platform experience is a plus.
• Basic HTML/CSS knowledge is helpful.
• Strong troubleshooting, organization, communication, and attention‑to‑detail skills.
• Bachelor's degree in marketing, information systems, communications, business, or a related field preferred.
• Law firm or professional services experience is helpful but not required.

Why You Will Love Working Here

You will have the opportunity to combine marketing, technology, data, and problem solving in a role where your work can improve systems across the organization. Our environment encourages collaboration, curiosity, ownership, and practical innovation. You will work across departments, gain exposure to multiple technologies, and have meaningful opportunities to improve processes, strengthen communication, and build scalable solutions.