Marketing Specialist - North America

Synpulse; New York (NY); On-site; USD 77,000 - 105,000; Full time

Job summary

A leading consulting firm is seeking a meticulous Marketing Specialist for their North America team. This role is responsible for supporting various marketing initiatives in the USA and Canada, requiring hands-on experience in campaign management, content creation, and analytics. Ideal candidates should have a bachelor’s degree and 2-5 years of relevant experience in the field, along with strong analytical and communication skills.

Benefits

Competitive salary

20 days annual leave plus public holidays

Health, dental, and life insurance coverage from day one

Qualifications

• 2-5 years of marketing and events experience in a professional services firm.
• Proven success in executing multi-channel marketing campaigns.
• Excellent project management and interpersonal skills.

Responsibilities

• Plan, implement, and optimize marketing campaigns across various channels.
• Develop and execute digital marketing strategies including SEO and paid advertising.
• Drive internal and external events including webinars and conferences.

Skills

Analytical skills

Communication skills

Content marketing

Project management

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Salesforce

HubSpot

Job description

Join to apply for the Marketing Specialist - North America role at Synpulse

Join to apply for the Marketing Specialist - North America role at Synpulse

Synpulse is a global transformation partner elevating our clients in the financial sphere with tailor-made solutions, every step of the way!

We have offices worldwide and are a valued partner to many of the largest financial institutions. Synpulse provides end-to-end services to our clients from strategic planning to managed services. Our broad expertise in banking and insurance enables us to accompany our clients on their digital journeys and create sustainable added value for them.

Our people are our most important asset. Our formula for success over the years has been simple: create a high-impact, enabling culture where talented Synpulsians are encouraged to accomplish the goals they set for themselves.

Throughout your journey, you will be enabled by a strong network of Partners and Managers - highly skilled experts who will focus on fostering your talents and helping you shape your career.

Together, we shape the financial services industry.

About the job:

We are looking for a meticulous and organized Marketing Specialist to join our team, based either in New York, USA, or Toronto, ON, Canada. In this role, you will support Marketing & Events across the USA and Canada, working closely with the Global marketing team to drive local initiatives. The ideal candidate will bring hands-on experience in marketing within management consulting or professional services environments, with a strong focus on events, digital marketing strategies, and execution. This includes campaign management, content creation, and analytics.

Key responsibilities include:

• Campaign Management: Plan, implement, and optimize marketing campaigns across various channels to achieve business objectives.
• Digital Marketing Strategies: Develop and execute digital marketing strategies, including managing social media, email marketing, SEO, and paid advertising campaigns aligned with business priorities and revenue goals.
• Content Creation and Optimization: Design, edit, develop and optimize content for print, websites, social media, and other marketing materials (e.g. podcasts, videocasts, blogs, whitepapers, social media, case studies). Collaborate closely with consulting teams to identify thought leadership opportunities and promote service offerings.
• Analytics and Reporting: Track and analyze campaign performance metrics to identify areas for improvement and recommend optimization strategies.
• Event Management: Drive internal and external events and strategies, including webinars, roundtables, and participation in industry conferences.
• Marketing Automation: Oversee CRM and marketing automation workflows to ensure effective lead nurturing and campaign tracking.
• Collaboration: Partner with global marketing teams to localize global campaigns for North America, and work with external partners to ensure cohesive messaging and branding.
• Staying Up-to-Date: Keeping abreast of the latest digital marketing trends and technologies, including market research and competitor analysis
  
  

About you:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2-5 years of marketing and events experience, preferably within a management consulting or professional services firm, with a network of relevant vendors and agencies
• Proven success in executing multi-channel marketing campaigns
• Strong analytical, communication, content marketing, and storytelling skills
• Experience with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot)
• Excellent project management and interpersonal skills
• Ability to work independently in a fast-paced, collaborative environment
• Strong knowledge of regulations and practices in the USA and Canada is a must
  
  

Good to Have:

• Experience in financial services and/or fintech industries
• Experience in business development and/ or sales enablement efforts
  
  

Why us:

• A dynamic and supportive multicultural workplace
• A comprehensive onboarding program that offers you time and resources to broaden your skillset and orient yourself to Synpulse’s values and methods
• Continual and comprehensive learning and development through our Global Academy Program
• Internal and external events to drive our DE&I mission “Free To Be Me”
• Hybrid working environment
• A chance to collaborate with teams across the Globe
  
  

Benefits:

• Competitive salary
• 20 days annual leave plus public holidays
• Contribution match for retirement account
• Health, dental, and life insurance coverage from day one
• Extensive perks programs
  
  

Do you approach your tasks with commitment and enjoyment and are you convinced that teamwork achieves better results than working alone? Are you proactive and willing to go the extra mile for your clients? Are you motivated not only to design solutions but also to implement them? As a flexible and goal-oriented person, you will quickly assume entrepreneurial responsibility with us.

Do you appreciate the spirit of a growing international company with Swiss roots and a strong corporate culture? Then we look forward to receiving your online application at http://synpulse.com

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

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