Marketing Specialist

Panasonic Connect North America; Newark (NJ); Hybrid; USD 60,000 - 80,000; Full time

Job summary

A leading company in the electrical and electronics industry is seeking a Marketing Specialist to enhance their Healthcare vertical. This role will manage sponsorships, oversee marketing strategies, and coordinate communication efforts for partners. The ideal candidate will have a Bachelor's degree and 1-2 years of marketing experience, bringing strong problem-solving skills and a collaborative spirit to the team.

Benefits

Comprehensive benefits

Educational Assistance

Paid Parental Care Leave

Volunteer time off

Total Well Being Program

Qualifications

• 1-2 years of marketing experience, preferably B2B.
• Strong negotiation and project management skills required.
• Ability to analyze performance metrics.

Responsibilities

• Manage the Healthcare vertical and develop marketing plans.
• Handle sponsorships and memberships, ensuring compliance.
• Draft content for monthly reseller communications.

Skills

Project Management

Problem Solving

Communication

Negotiation

Detail-oriented

Education

Bachelor’s degree

Job description

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Overview

The Marketing Specialist will oversee Sponsorship and Membership activities within the mobility team.

Overview

The Marketing Specialist will oversee Sponsorship and Membership activities within the mobility team.

Responsibilities

At Panasonic Connect, we connect the power of people and technology to change work, advance society and help connect to tomorrow. Empathy, results, relentlessness and teamwork are the foundations of the Panasonic Connect Culture. Our mission is to elevate the employee experience by empowering individuals to use their voice and have a positive impact on our business.

Watch this video to learn about Panasonic Connect and see how we connect talent to opportunity. Come join our journey!

What You'll Get To Do

The Marketing Specialist will manage the Healthcare vertical and support the channel marketing manager. Sponsorships and memberships are integral to the marketing strategy; this role ensures compliance with audit requirements through meticulous registration, agreement processing, and invoice management. Developing marketing content to support sponsorships and memberships will also be a part of the role. The Marketing Specialist will also develop and execute marketing plans for the Healthcare vertical, manage partner content on the Panasonic Connect Partner Portal, and support the channel marketing activities.

• Sponsorship and Membership Management: Handle registration, process agreements and invoices, ensuring audit compliance.
• Healthcare Vertical Marketing: Develop and implement marketing plans, including messaging, email campaigns, social media, and sales support.
• Portal Content Management: Manage partner content on the Panasonic Connect Partner Portal which may include updates and creating new content.
• Email Copywriting: Draft and submit content for monthly reseller communications and special alerts.
• Webinar Coordination: Plan and manage logistics for quarterly TOUGHBOOK Partner Connect webinars and mobility, including registration and presenter coordination.
• Joint Campaign Coordination: Collaborate with sales, channel teams, and agencies to coordinate co-branded marketing campaigns and promotions.
• Performance Monitoring: Conduct surveys, analyze metrics, and report on the effectiveness of marketing initiatives.
• Partner Inquiries POC: Serve as the primary contact for partner inquiries regarding marketing content and collateral. Other duties as assigned.
• Event Support: Assist with registration tracking and materials development for Partner Conferences and mobility events as needed, including post show reporting
  
  

Basic Qualifications

• Work with Vertical and Channel managers to plan sponsorships, memberships, and events.
• Function as the point of contact for partners
• Assist Vertical Marketing Managers with sponsorships and event coordination.
• Guide stakeholders through formal project/event submission processes, track event metrics, and report findings to enhance future programs.
  
  

Education & Experience

• Bachelor’s degree or equivalent experience
• 1-2 years of marketing experience, preferably B2B
  
  

Problem Solving

• Strong negotiation and project management skills required
• Ability to “think on your feet” and solve challenges with poise when unexpected issues arise
• Ability to analyze performance metrics and generate reports.
  
  

Communications

• Strong written and oral communication skills, including ability to communicate effectively
• Must be a team player with a positive business attitude
  
  

Other Requirements

• 15% Travel is expected.
• Highly organized with the ability to multi-task in a fast-paced environment
• Detail-oriented and cost-conscientious
  
  

What We Offer

• High Performance Culture
• A focus on Diversity, Equity and Inclusion
• Teamwork and Collaboration
• Rewards and Recognition
• Learning & Development Opportunities Across Multiple Business Units
• Competitive compensation packages
• Hybrid work model
• Comprehensive benefits
• Paid Parental Care Leave
• Educational Assistance
• Volunteer time off
• Total Well Being Program
• Employee Referral Program
  
  

Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.

Salary Range

$60,000 - $80,000 Plus Bonus REQ-151783

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Appliances, Electrical, and Electronics Manufacturing

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