Marketing Specialist ISS

Smithers; Fairlawn (OH); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k)

Life insurance

AD&D

Disability coverage

Wellness program

Employee Assistance Program

Hybrid work schedule

Training and development

Job summary

Smithers in Fairlawn, OH is seeking a Marketing Specialist for the Information Security Services (ISS) department. The role plans, coordinates, and executes marketing initiatives to support growth and sales.

You will manage website and social media content, develop email campaigns, and monitor site performance and SEO to increase visibility and engagement. Collaborate with global teams, ensure brand compliance, generate KPI reports, and help advance lead generation through outbound and inbound

Qualifications

• BA/BS degree in marketing or business administration.
• 3–5 years of marketing and sales experience.
• Experience with marketing automation platforms (Sugar, HubSpot, Marketo).
• Proficient with Microsoft Office and CRM systems (Infor, Salesforce.com, Goldmine).
• Familiar with web editing, HTML basics, SEO and AEO.
• Familiar with Adobe Creative Suite.
• Experience with web analytics tools (Google Analytics, email metrics).
• Experience with AI marketing tools (Copilot, ChatGPT).
• Marketing experience in technical services is a plus.

Responsibilities

• Plan, coordinate, and execute marketing initiatives to drive growth and sales.
• Manage website and social media content; develop email campaigns.
• Monitor website performance and SEO strategies; report KPI metrics.
• Coordinate customer events and trade shows; manage on-site details.
• Support PR; create email marketing lists via research.
• Collaborate with global teams to improve local marketing performance.
• Ensure marketing materials follow brand guidelines.
• Create dashboard-style reports showing marketing ROI and KPIs.
• Identify target buyer personas and initiate contact via calls, emails, social networking.
• Meet daily and weekly outbound telephone activity metrics in support of lead generation and conversion goals.
• Timely follow-up on websites, phone and referral inquiries.
• Utilize the sales process for client engagement through to project delivery.
• Maintain CRM lead/prospect data and funnel valuations.

Skills

Marketing experience

Sales experience

CRM systems

Marketing automation

Web editing

SEO/AEO

Adobe Creative Suite

Google Analytics

AI tools

Lead generation

Education

BA/BS degree in marketing or business administration

Tools

Sugar

HubSpot

Marketo

Infor CRM

Salesforce.com

Goldmine

Microsoft Office Suite

HTML basics

Adobe Creative Suite

Google Analytics

Job description

The Quality Assessments Division at Smithers is hiring a full-time Marketing Specialist to join our team! The Marketing Specialist for the Information Security Services (ISS) department is responsible for planning, coordinating, and executing a wide range of marketing initiatives that support business growth and sales objectives. This role manages website and social media content, develops and executes email marketing campaigns, and monitors website performance and SEO strategies to improve online visibility and engagement.

Duties

• Writes and edits literature, newsletters, presentations, and web-based marketing projects.
• Monitors website analytics and adjusts sites and SEO/AEO to affect positive changes to web performance.
• Coordinates customer events and trade show activities including pre‑ and post‑show marketing as well as on‑site details.
• Supports PR efforts through content development, aggregation, and delivery.
• Utilizes outside sources as well as internet research to acquire, filter, and create email marketing lists for use in monthly marketing activities.
• Collaborates with global marketing teams to identify opportunities to improve local marketing performance.
• Ensures that all locally developed creative marketing materials undergo brand review and adhere to strict brand guidelines.
• Creates dashboard‑style reports to show marketing effectiveness through KPI’s (Key Performance Indicators) and standard ROI metrics.
• Identify target buyer personas and initiate contact through telephone sales, direct e‑mail and social networking.
• Meet daily and weekly outbound telephone activity metrics in support of lead generation and conversion‑to‑win goals.
• Timely follow‑up on websites, phone and referral inquiries.
• Utilize the sales process for any wins from the initial point of client contact through to the start of delivery of work.
• Consistent and accurate entry of all lead/prospect contact information and maintenance of funnel valuations into the CRM database.

Qualifications

• Requires a BA/BS degree or equivalent in marketing or business administration.
• 3-5 years of previous marketing and sales experience.
• Familiar with the marketing communications process, having worked with agencies and in‑house creative staff in past work experience.
• Familiar with marketing automation platforms such as Sugar, HubSpot, or Marketo.
• Proficient in use of Microsoft Office Suite, CRM systems (Infor, Salesforce.com, Goldmine or similar).
• Familiar with web editing (HTML programming not necessary, but helpful), SEO and AEO techniques.
• Familiarity with Adobe Creative Suite.
• Exposure/Knowledge of web metrics systems (Google Analytics, email marketing metrics).
• Experience with AI tools (Copilot, ChatGPT, as well as other marketing‑focused AI tool sets).
• Experience in marketing technical services would be preferred but not required.

Benefits

• Variable salary commensurate with experience and qualifications
• Medical, dental, and vision benefit plan
• 401(k) retirement savings plan
• Life insurance and AD&D
• Short‑term and long‑term disability coverage
• Wellness Program
• Employee Assistance Program (EAP)
• Business Operation System (BOS) – SQA Audit Management Platform
• Training and development support
• Hybrid work schedule