Marketing Communications Specialist II

TSI Incorporated; Saint Paul (MN); On-site; USD 72,000 - 79,000; Full time

Benefits offered by this job

Health Insurance

401(k) with company match

Paid Time Off

Professional development opportunities

Job summary

TSI Incorporated is seeking a Marketing Communications Specialist II to plan and execute campaigns that promote our technically complex products. You will craft messaging, coordinate launches, and manage budgets across global teams.

You will work with product marketing to develop materials, optimize our website, and leverage automation and AI tools to drive engagement. A bachelor’s degree and several years of experience in corporate marketing are required.

Qualifications

• Bachelor’s degree in communications, journalism, or related field.
• 3+ years of experience in corporate marketing communications marketing technical products.
• Experience with Microsoft Office Suite or related spreadsheet and presentation software.
• Excellent writing, editing and communications skills.
• Strong attention to detail.
• Excellent organizational skills and ability to manage varied and simultaneous projects.
• Results-oriented and metrics-driven.
• Ability to work collaboratively and effectively with other teams within the organization.
• Highly motivated self-starter who takes initiative with minimal supervision.

Responsibilities

• Plan, develop, coordinate, and monitor marketing campaigns and product launches for assigned product lines; lead budget planning.
• Develop positioning, messaging and copy for marketing materials (emails, press releases, newsletters, data sheets, brochures).
• Interface with product marketing to transition products from development to launch; partner on launch plans.
• Lead evaluation of existing marketing materials; create new promotional materials; identify advertising opportunities and place ads.
• Work with Business Directors and Product Managers to determine budgets by product line; provide recommendations and maintain budgets.
• Manage tradeshow presence; plan booth designs, layouts, and materials.
• Maintain the company website including SEO, AIO, organic searches, sponsorships, and copy.
• Collaborate with graphic designers to ensure brand consistency across communications.
• Utilize marketing automation and AI tools to advance campaigns via nurturing, email, and targeted messaging.

Skills

Writing & editing

Attention to detail

Organization

Project management

Collaboration

Metrics-driven

Self-starter

Results-oriented

Education

Bachelor's degree in communications, journalism, or related field

Tools

Microsoft Office Suite

WordPress

HubSpot

Salesforce

SAP

JD Edwards

Oracle

AI tools (ChatGPT, Claude, Gemini, Copilot)

Job description

Who Are We?

Do you want to help to make the world a better place? Join our team! At TSI our vision is to create a better world by helping to protect people, products and the environment. We are proud of the wide range of solutions we provide that solve our customer’s problems around the world. From helping to ensure worker safety and understanding air quality to supporting complex highly technical industries such as pharmaceuticals manufacturing, semiconductor, and research customers, TSI employees are part of something special with a purpose.

Marketing Communications Specialist II at TSI

Under minimal direction or supervision, the Marketing Communication Specialist II will plan, write content, create, and implement marketing communications projects and activities related to the sales and promotion of company products in a consistent, efficient and cost-effective manner. As assigned, this role will have global planning and execution responsibilities, working closely with the assigned business units. This position will take an active role in the budgeting, planning, scheduling, and executing of marketing campaigns.

What Will You Do?

• Work in conjunction with product marketing and sales to plan, develop, coordinate, and monitor marketing campaigns and product launches for assigned product lines. Provide ongoing leadership and support to ensure successful tactical implementation of business plans.
• Work with product marketing to develop positioning, messaging and write copy for marketing materials, including emails, press releases, newsletters, data sheets, brochures, etc., to gain consistent recognition and understanding in the market.
• Interface with product marketing to smoothly transition products from development phase to launch phase. Partner with the Product Manager or Product Marketing Specialist in the development and execution of launch plans for new products.
• Take the lead in evaluating existing marketing materials, create new promotional materials as needed, identify the most effective advertising opportunities and appropriately place ads and outbound activities to effectively promote TSI’s products and messages.
• Work with Business Directors and Product Managers to determine spending budget by product line for advertising, trade shows, collateral materials, etc. Provide recommendations on proposed budget and maintain the marketing communications budgets throughout the year.
• Manage tradeshow presence by working closely with the appropriate teams to plan and develop booth designs, layouts, graphics, and supporting materials as needed.
• Maintain the company website including search engine optimization, AIO, organic searches, sponsorships, and writing copy for the website.
• Work closely with graphic designers on design and layout to meet TSI graphic standards and ensure consistency of messages and brand through all communications globally.
• Utilize marketing automation tools and appropriate AI tools to further the marketing efforts via nurturing programs, email distribution, and targeted messaging.

What Do You Need?

Required

• Bachelor’s degree in communications, journalism, or related field
• 3+ years of experience in corporate marketing communications marketing technical products
• Experience with Microsoft Office Suite or related spreadsheet and presentation software
• Excellent writing, editing and communications skills
• Strong attention to detail
• Excellent organizational skills and ability to manage varied and simultaneous projects
• Results-oriented and metrics-driven
• Ability to work collaboratively and effectively with other teams within the organization
• Highly motivated self-starter who takes initiative with minimal supervision

Desired

• Experience working with complex, high-tech products

Knowledge

• Advanced marketing communications principles and best practices, including a variety of communication disciplines, such as campaign management, media planning, public relations, digital marketing and measurement and benchmarking
• Working knowledge of ERP systems (SAP, JD Edwards, Oracle, or similar)
• Working knowledge of CMS systems and Marketing Automation Tools (WordPress, HubSpot, SalesForce)
• Working knowledge of AI tools (such as ChatGPT, Claude, Gemini, Copilot, etc.)

Travel

May be required travel to tradeshows or other company events (less than 5%).

What Can We Give You?

At TSI, our employees are our most valuable assets, and we care about their health and happiness. We offer a competitive benefits program to keep our employees and their family members protected and foster a healthy work-life balance. Additionally, we are committed to employee development and growth, and encourage and foster an environment of collaboration, and innovation. Our work has meaning and the products we design and build help protect people and the environment.

Dress for your day: We want our employees to be comfortable at work and we know they are more productive when they’re comfortable. The dress for your day policy allows employees’ discretion to select appropriate dress for the business of each workday.

Pay & Benefits:

Competitive market salary from $72,000 - $79,000 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities may be available and awarded at the discretion of the Company.

• Health Insurance: Comprehensive medical, dental, and vision coverage.
• Retirement Plan: 401(k) with company match.
• Paid Time Off Program: Paid time off, paid holidays, and paid floating holidays.
• Other Benefits: Life insurance, employee assistance program (EAP), and professional development opportunities.
• Pay amount does not guarantee employment for any particular period of time.

Legal authorization to work in the United States without the need for sponsorship. We require proof of eligibility to work in the United States.

EOE/Vet/Disability