Hybrid Marketing Specialist - SEO, Analytics & Growth

Smithers

Fairlawn (OH)

Hybrid

USD 55,000 - 75,000

Full time

14 days+

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Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k)

Life insurance

AD&D

Disability coverage

Wellness program

Employee Assistance Program

Hybrid work schedule

Training and development

Job summary

Smithers in Fairlawn, OH is seeking a Marketing Specialist for the Information Security Services (ISS) department. The role plans, coordinates, and executes marketing initiatives to support growth and sales.

You will manage website and social media content, develop email campaigns, and monitor site performance and SEO to increase visibility and engagement. Collaborate with global teams, ensure brand compliance, generate KPI reports, and help advance lead generation through outbound and inbound

Qualifications

BA/BS degree in marketing or business administration.
3–5 years of marketing and sales experience.
Experience with marketing automation platforms (Sugar, HubSpot, Marketo).
Proficient with Microsoft Office and CRM systems (Infor, Salesforce.com, Goldmine).
Familiar with web editing, HTML basics, SEO and AEO.
Familiar with Adobe Creative Suite.
Experience with web analytics tools (Google Analytics, email metrics).
Experience with AI marketing tools (Copilot, ChatGPT).
Marketing experience in technical services is a plus.

Responsibilities

Plan, coordinate, and execute marketing initiatives to drive growth and sales.
Manage website and social media content; develop email campaigns.
Monitor website performance and SEO strategies; report KPI metrics.
Coordinate customer events and trade shows; manage on-site details.
Support PR; create email marketing lists via research.
Collaborate with global teams to improve local marketing performance.
Ensure marketing materials follow brand guidelines.
Create dashboard-style reports showing marketing ROI and KPIs.
Identify target buyer personas and initiate contact via calls, emails, social networking.
Meet daily and weekly outbound telephone activity metrics in support of lead generation and conversion goals.
Timely follow-up on websites, phone and referral inquiries.
Utilize the sales process for client engagement through to project delivery.
Maintain CRM lead/prospect data and funnel valuations.