Marketing Specialist- Ft. Wayne

ST Radio, Ft. Wayne; Fort Wayne (IN); On-site; USD 35,000 - 50,000; Full time

Job summary

ST Radio, Ft. Wayne is seeking an entry-level Digital and Broadcast Marketing Specialist. This role requires a self-starter who will manage sales and service relationships with local business accounts.

You will be responsible for generating revenue, maintaining communication with advertisers, and building a personal book of business. Strong communication skills and a willingness to learn about digital marketing are essential. A valid driver’s license and reliable transportation are required.

Qualifications

• Bachelor’s degree preferred but not required.
• Professional appearance and manner required.
• Must have a valid driver’s license and reliable transportation.

Responsibilities

• Sales and service to new local business accounts.
• Maintain communication with advertisers and clients.
• Generate revenue to meet budgetary requirements.
• Build a book of business for personal commissions.

Skills

Sales and service to new local business accounts

Excellent oral and written communication

Strong public speaking skills

Negotiation skills

Knowledge of digital advertising

Education

Bachelor’s degree in marketing, advertising or related field

Job description

Career Opportunities with ST Radio, Ft. Wayne

Sarkes Tarzian is seeking an entry-level digital and broadcast Marketing Specialist. If you are a competitor, self-starter, team player, and want to work for a company that truly cares for its employees and the community, submit your resume and/or application to [e-mail]. Sarkes Tarzian is an equal‑opportunity employer.

Duties and Responsibilities

• Sales and service to new local business accounts.
• Responsible for the orderly flow of information from and to advertisers, agencies, and stations.
• Responsible for obtaining the largest percentage of buys possible.
• Responsible for making presentations to advertisers and agencies including preparation of station and market research.
• This position has the requirement of bringing in new local direct (which means no advertising agency is involved) as well as agency accounts to the station.
• Complete timely paperwork affecting accounts such as orders, avails and client correspondence and communicate daily with traffic, production, and sales management in order to expedite client needs.
• Participate in station training and follow through with research and independent studies in order to integrate the information.
• Keep current with the market through monitoring and study of competitive media. Report to management on market and account status with reports as required.
• Generate revenue to meet the stations and Marketing Specialist’s budgetary requirements.
• Build a book of business that will result in your personal commissions; with the goal of transitioning to a 100% commission-based model after one year, allowing staff to maximize earning potential.

Requirements and Qualifications

• Bachelor’s degree in marketing, advertising or related field preferred, but not required.
• Must maintain a professional appearance and manner.
• Must be able to market and sell digital and broadcast marketing solutions to businesses.
• Excellent oral and written communication; strong public speaking skills.
• Able to direct/contain all elements of negotiation.
• Must have a valid driver’s license and reliable transportation.
• Be willing to learn the art of digital advertising, marketing and sales.
• College graduates who majored in Communications or Business are encouraged to apply.

Sarkes Tarzian, Inc. is an equal opportunity employer.