Marketing Specialist - Communications & Destination Services

City of Temple; Temple (TX); On-site; USD 42,000 - 65,000; Full time

Job summary

The City of Temple is seeking a Marketing Specialist to join the communications and marketing team. You will manage daily social media, promotional materials, and creative campaigns to promote City initiatives.

Responsibilities include designing graphics, developing content calendars, updating websites and channels, and collaborating with departments to craft engaging stories and visuals across digital platforms.

Qualifications

• Bachelor’s degree in marketing, PR, journalism, advertising, or related field.

Responsibilities

• Implements social media strategies to engage residents.
• Designs social media graphics, signage, flyers, and other materials.
• Develops monthly social media content calendars.
• Updates content for websites, social media, and other channels.
• Assists with content development for the Government Access Channel, including graphics and video projects.
• Implements marketing and advertising plans for assigned departments.
• Seeks out relevant stories to promote Temple’s image.
• Collaborates with departments to ensure content is relevant and well-designed.
• Keeps up with industry trends by attending trainings and webinars.
• Participates in professional organizations to network with others.
• Assists Marketing Manager with various projects and support.
• Follows City policies, procedures, and safety guidelines.

Skills

Social media management

Creative writing

Graphic design

Adobe Creative Suite

Content creation

Education

Bachelor’s degree in Marketing/PR/Journalism/Advertising or related field

Tools

Adobe Creative Suite

Job description

Summary

TheMarketingSpecialist serves asa key memberof the City's communicationsand marketing team. This positionis responsible forthedaily activities of the City’ssocial media, marketing,and promotional efforts fortheCity.This position performs a variety of marketing duties in support of the goals and mission of the City of Temple, with a special emphasis oncreativity,writtencommunication, andadvertising.

Essential Duties and Responsibilities

• Implements social media strategies and campaigns to engage City residents.
• Designs social media graphics, signage, flyers and other promotional materials to support City departments.
• Develops and implements monthly social media content calendars.
• Updates all content for websites, social media, and other communication channels.
• Assists with content development & programming for the City's Government Access Channel, through graphics, video projects and photography.
• Implements marketing and advertising plans for assigned departments.
• Seeks out relevant and proactive stories, topics, content, etc. to be used to promote Temple’s image.
• Collaborates proactively with departments to ensure that content communicated is relevant and well-designed.
• Stays up-to-date with current industry trends and technology by attending trainings, conferences, webinars, etc.
• Participates in professional organizations and marketing information groups to advance knowledge and network with other industry professionals.
• Assists Marketing Manager with a variety of projects and other support.
• Follows City policies, procedures, and safety guidelines
• Performs other duties as assigned

Minimum Qualifications

• Combination of education and experience equivalent to aBachelor’s Degree in Marketing, Public Relations, Journalism, Advertising, MassCommunicationor related field.

Preferred Qualifications

• Bachelor's Degree in Marketing, Public Relations, Journalism, Advertising, MassCommunicationor related field
• One (1)year of experience in content creation, marketing, digital photography, videography, website design, or social media platforms
• Graphic design experience
• Demonstrated use of Adobe Creative Suite
• Municipal Government experience
• Photography & Videography experience